Yummy mummy Frankie Bridge smoulders as she models Littlewoods' latest designer collections

  • The Saturdays star, 27, has been selected to showcase the retailer's revamp this month as they branch into high-end designer labels
  • AW16 collection includes sumptuous fur coats and velvet mini dresses 
  • As well as modelling work, the mother-of-two has been campaigning against cyber bullying after being the target of cruel online trolls

By Unity Blott For Mailonline

Published: 17:58 EST, 9 October 2016 | Updated: 08:12 EST, 10 October 2016

Smouldering in a green fur coat and velvet jumpsuit, Frankie Bridge  showcases her style credentials as she stars in a new campaign for Littlewoods.

The Saturdays singer has been handpicked to front the fashion retailer's revamp as they branch into a new host of high street brands and designer labels.

The 27-year-old looks sensational as she models the latest autumn/ winter 2016 styles by high-end designers from Guess to Replay.

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Frankie has been selected to help promote Littlewoods' relaunch this month (pictured wearing a £215 Genevieve coat and a £85 velvet dress from Little White Lies)

Frankie has been selected to help promote Littlewoods' relaunch this month (pictured wearing a £215 Genevieve coat and a £85 velvet dress from Little White Lies)

Frankie, who is married to footballer Wayne Bridge, oozes glamour in a range of vampy styles including faux fur, velvet and towering heels to promote Littlewoods new high-end relaunch.

In one image, the mother-of-two stuns in an £85 velvet dress from Little White Lies with a £215 coat worn loosely around her shoulders.

The star proves she's a natural beauty with minimal make-up, sporting a subtle smoky eye and wearing her brunette tresses in loose waves around her shoulders. 

Frankie also models a flowing blue midi dress emblazoned with stars, showing off her trim silhouette with a cinched-in waist. 

The star wears a Little White Lies star midi dress (£89), oozing glamour in a range of vampy styles including faux fur, velvet and towering heels to promote the site's relaunch

The star wears a Little White Lies star midi dress (£89), oozing glamour in a range of vampy styles including faux fur, velvet and towering heels to promote the site's relaunch

Frankie looks sensational in a £225 skirt dress from The 8th Sign. The star proves she's a natural beauty with minimal make-up, wearing her brunette tresses in loose waves

Frankie looks sensational in a £225 skirt dress from The 8th Sign. The star proves she's a natural beauty with minimal make-up, wearing her brunette tresses in loose waves

In another shot, the Strictly Come Dancing runner-up ramps up the glamour with a pair of £95 'Caldari' high heel cage sandals from Aldo.

She also wears pieces from Lost Ink, Warehouse, Guess, Replay and Calvin Klein.

Frankie said she was delighted to be able to showcase 'affordable' styles, adding: 'I really liked the navy velvet bomber jacket and the black velvet jumpsuit. I also loved the leopard print coat as it just looks so cool!'

Littlewoods' group marketing director Kenyatte Nelson added: ‘Frankie encapsulates everything we are moving the Littlewoods brand towards. 

The star says the navy velvet bomber was one of her favourite pieces from the shoot. Frankie said she was delighted to be able to showcase 'affordable' styles in the new shoot

The star says the navy velvet bomber was one of her favourite pieces from the shoot. Frankie said she was delighted to be able to showcase 'affordable' styles in the new shoot

'Her versatility in wearing high street mixed with designer products helps bring to life the vast offering we have available to our consumer, and how she can #ownit - in every sense of the word! ’

The star, who shot to fame at the tender age of 11 as a member of S Club Juniors, recently opened up about how she has learned to deal with online trolls.

Speaking exclusively to the MailOnline, she revealed it's impossible to get away from people's opinions, but even so, she's glad to be to 'connected' with her fans.

Frankie explained: 'When I started out there was no social media, I didn’t know if people didn’t like my hair or my outfit, but now, with social media, you can’t get away from people’s opinions.

The star stuns in a £176 coat dress from The 8th Sign paired with towering cage heels. Frankie shot to fame at the tender age of 11 as a member of pop band S Club Juniors

The star stuns in a £176 coat dress from The 8th Sign paired with towering cage heels. Frankie shot to fame at the tender age of 11 as a member of pop band S Club Juniors

Frankie wears a billowing blouse and velvet jumpsuit from Little White Lies, £108, with a pair of £95 heels from Aldo. She has recently opened up about dealing with online trolls

Frankie wears a billowing blouse and velvet jumpsuit from Little White Lies, £108, with a pair of £95 heels from Aldo. She has recently opened up about dealing with online trolls

'Its great in so many ways, as it keeps you so much more connected to fans and you get to share so much more.' 

Speaking about online trolls, Frankie insisted she has learned to be 'thick skinned' about the negative commentary that comes with being in the public eye.

The singer has taken cyber bullying into her own hands recently - having appeared on BBC and Chanel 5 discussing the topic - going in search of internet haters.

She said: 'Everyone knows what it’s like to some extent to have someone say something bad about you and it’s a topic that is really in the public eye right now.

'What was so interesting about the documentary was to actually track down and talk to the trolls behind the nasty comments as you realise they are just normal people and nothing to be scared of or upset by.'

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