Tinder can turn you into a lothario (for 30 minutes): ‘Boost’ feature lets users pay to have their profile at the top of the swipe list
- The feature is currentl being rolled out in the UK after testing in Australia
- Users can pay to have profile shown at the top of swipe list in their area
- It will be free for Tinder Plus users, but it is unclear how much it will cost on the standard version
With an estimated 50 million users swiping on Tinder every month, it can be easy for your profile to be overlooked.
But Tinder has introduced a new feature that could help you get noticed in a sea of profiles.
Tinder Boost is a new premium feature that places paid users at the top for 30 minutes, giving them up to 10 times more profile views than the standard method.
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Tinder Boost is a new premium feature that places paid users at the top for 30 minutes, giving them up to 10 times more profile views than the standard method
HOW DOES BOOST WORK?
Tinder will ask users if they'd like to activate Boost while swiping through profiles in the app.
There is a built-in timer that lets users know how many minutes are remaining out of the 30 minutes they signed up for.
Tinder will then notify members when the premium feature has ended and how many more views you've received during the 30 minutes.
Boost will be available to Tinder Plus members for free, but those who use the standard version will be asked to pay a charge.
And since this feature only places you at the top for 30 minutes, the app offers a built-in timer that lets you see how many minutes are remaining.
A Tinder spokesperson told DailyMail.com: 'A package of Boosts will provide a discount compared to purchasing one.'
'Similar to other Tinder Plus features, we are charging to keep the feature scarce, so users get value for the additional cost.'
It is unclear how much the feature will cost in the UK.
At the end of the 30 minutes, Tinder will then notify members when the premium feature has ended and how many more views you've received.
The feature was trialled in Australia two weeks ago, and is now being rolled out in the UK.
According to a report from Nielsen, the best time to activate the feature is between 9pm and 10pm.
A survey found that Tinder users begin searching and swiping around 5pm and activity increases until the prime time hour of 8pm to 9pm, but then plummets at 10pm.
Tinder will then notify members when the premium feature has ended, how many people took a look at their profile during that time. Tinder is currently testing Tinder Boost in Australia
And despite what others may think, finding a late night meet-up on Tinder might not be so easy.
The data shows activity in the app is at its lowest from 2am to 5am and doesn't pick up until the late afternoon.
'On Tinder, the user's likelihood to check in between noon and midnight is mostly flat at about 40 per cent,' Nielsen said in a statement.
NOW YOU CAN SWIPE RIGHT ON ANYTHING
Tinder looks to be taking their swiping function beyond dating, with the introduction of a new app.
Tinder Stacks is a new application for social polling, allowing people to send pictures to their friends which they can swipe left or right to give their opinion on.
To use Tinder Stacks, you simply select a group of photos you want feedback on – whether it's which outfit to wear, help deciding on a new haircut, or even which profile picture to use.
Once you've selected the photos, this creates a card stack, which you can send to your friends.
At their end, they'll be presented with a familiar Tinder-like interface, where they can swipe right on the pictures they like, and left on the ones they don't.
The update could help Tinder reach a wider demographic of users, such as teenagers or young adults, for who social acceptance is critical.
Tinder also recently partnered with Spotify to allow users to find musical matches.
Users of the dating app can now share a personal anthem on their profiles and swipe to see who has the same taste in music.
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