Where athleisure meets glamour: Rebecca Judd, JAGGAD and J'Aton Couture team up to create debut activewear collection
- Luxury label J'Aton Couture has teamed up with JAGGAD to launch a line
- The collection will feature nine pieces of on-trend sports clothing
- It is the brand's first foray into the burgeoning activewear market
- #JATONXJAGGAD will also feature the input of long-time friend, Bec Judd
- The line will be available to shop online and in stores from November 10
When you think of J'Aton Couture, intricate fairytale gowns and red carpet glamour are what spring to mind.
What you don't usually associate with the Melbourne-based couture label is activewear.
However, you might do soon.
J'Aton Couture has teamed up with the TV presenter, Rebecca Judd, and her husband, Chris Judd's, elite-performance label, JAGGAD, to launch a capsule collection of activewear.
The label described it as 'sweat couture' when it broke the news on Instagram last week.
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New launch: Fairytale couture label, J'Aton Couture, and Chris Judd's elite-performance label, JAGGAD, have teamed up to launch a collection of activewear (pictured behind the scenes)
Input: The line will feature the input of long-standing friend, Rebecca Judd (pictured centre with Chris Judd, Michelle Greene, Jacob Luppino, Anothony Pittorino and Steve Greene)
The line of clothing, named #JATONXJAGGAD, contains nine pieces, and it includes leggings, shorts and tank tops for a fraction of J'Aton's usual prices.
It is the brand's first foray into the burgeoning sports clothing market, but fans of J'Aton's signature colours and features will be pleased to hear that the line will incorporate much of J'Aton's attention to detail.
It plans to work to a khaki green and rose gold colour palette, while also including on-trend activewear features, such as mesh detailing.
For those keen to invest in #JATONXJAGGAD, it will be available to shop at both JAGGAD stores and online from November 10.
Signature: Fans of J'Aton's signature colours and intricate details (pictured: Rebecca Judd wearing J'Aton Couture) will be pleased to hear that the line will feature J'Aton elements
Purse friendly: For those keen to invest in some #JATONXJAGGAD, it will cost a fraction of the price of typical J'Aton Couture pieces (pictured: Rebecca Judd wearing the label)
And while the label are keeping their cards close to their chest and are yet to release any photos from the upcoming collection, according to the creators Anthony Pittorino and Jacob Luppino, it will be inspired by the J'Aton catwalk presented at VAMFF in March.
It will also feature elements of long-standing client and friend, Rebecca Judd's, signature sporty chic aesthetic.
The collection is being billed as a way for J'Aton fans to shop the label without the hefty price tag.
Inspiration: The label are keeping the activewear close to their chest at the moment - but they have said that it will be inspired by VAMFF in March (pictured: behind the scenes)
And excitement for the upcoming sports drop is already building on Instagram, where team members from JAGGAD have shared behind-the-scenes preview snaps of what to expect (see above).
A sneak peek clip on Instagram reveals flashes of detailed black-and-white leggings, shorts and tops, all emblazoned with JAGGAD's traditional monogramming.
Where do we sign?
#JATONXJAGGAD will go on sale in store and online on November 10. Sign up to receive an exclusive preview here.
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