Got milk? Gwyneth Paltrow sizzles at grocery store in swimwear and heels for Harper's Bazaar... and reveals her late dad thought she was an 'a**hole'

Gwyneth Paltrow manages to make even a mundane grocery store sexy as she posed for the new issue of Harper's Bazaar.

The actress, 44, shows off her body in the photos that have her sitting on a checkout counter in a designer bikini while dripping with diamonds.

And she then picks up a gallon of milk from the chilled aisle wearing a swimsuit and stiletto heels.

Gone shopping: Gwyneth Paltrow posed seductively wearing very little on a supermarket checkout counter for the new issue of Harper's Bazaar

Gone shopping: Gwyneth Paltrow posed seductively wearing very little on a supermarket checkout counter for the new issue of Harper's Bazaar

The blonde lifestyle guru and Goop founder opened up to the magazine about how her late father Bruce Paltrow called her out for being a jerk at the height of her movie career.

She'd won the Best Actress Academy Award for Shakespeare In Love and, as she told interviewer Samantha Bee, 'was very much believing my own hype.'

Gwyneth recalled: 'I was sitting with my dad, feeling great about my life and everything that was happening, and he was like, 'You know, you're getting a little weird…You're kind of an a**hole.' And I was like, 'What the hell?''

'I was totally devastated. But it turned out to be basically the best thing that ever happened to me, she added.  'What my dad said to me was the kind of criticism where I was like, 'Oh, my God, I'm on the wrong track.' I'm so grateful to him for doing that.'

Sex appeal: The blonde star, 44, also strutted the aisles in stiletto heels and grabbed a gallon of milk while wearing a high cut swimsuit and statement necklace

Sex appeal: The blonde star, 44, also strutted the aisles in stiletto heels and grabbed a gallon of milk while wearing a high cut swimsuit and statement necklace

Take the plunge in Gwyneth's Eres swimsuit

Swimsuit fads come and go but a black one-piece stands the test of time. You can never go wrong with this summertime staple. Like ol' faithful you'll come to rely on it like your favorite LBD.

So it always makes sense to invest a little money in a timeless piece and that's where ERES comes into the picture.

The French lingerie and swimwear label specializes in classic swimsuits that flatter all figures. Gwyn's one-piece highlights her lean figure and showcases her decolletage with its plunging neckline but also ensures that her curves are streamlined to perfection.

Need we say any more?

Click right to snag one for yourself over at Net-a-Porter, but if you're looking to get this look for less then don't hesitate to peruse our style carousel below!

* PRICES MAY NOT BE AS ADVERTISED
Got some milk: The actress and Goop founder turned heads as she made her way through the grocery store in the designer garb

Got some milk: The actress and Goop founder turned heads as she made her way through the grocery store in the designer garb

Unmasked: She's also seen on the cover of the magazine in a lacey black bodysuit and matching mask

Unmasked: She's also seen on the cover of the magazine in a lacey black bodysuit and matching mask

In the intervening years between her Oscar and now, Gwyneth married Coldplay frontman Chris Martin, had two children and got divorced.

She and the musician continue to co-parent their children Apple, 12, and Moses, 10, despite the end of their marriage.

The Iron Man star acknowledges that raising her kids in the glare of fame is a challenge.

'They are going to have to fend off a lot and protect themselves from a lot of projections and prejudice about who they are, coming from the family that they come from,' she explained. 

'My daughter is super ballsy. I always follow her lead. I actually don't need to encourage her to take risks. She likes to push herself; she wants to see how far she can get. It's really inspiring to see that in a young woman.'

Went to her head: Gwyneth revealed in her interview for Harper's Bazaar that after she won an Oscar for Shakespeare In Love (pictured), her dad Bruce called her out for being an 'a**hole'

Went to her head: Gwyneth revealed in her interview for Harper's Bazaar that after she won an Oscar for Shakespeare In Love (pictured), her dad Bruce called her out for being an 'a**hole'

Mom: Of raising her children Apple, 12, and Moses, 10, with ex-husband Chris Martin, she said they'll have 'to protect themselves from a lot of projections and prejudice about who they are'

Mom: Of raising her children Apple, 12, and Moses, 10, with ex-husband Chris Martin, she said they'll have 'to protect themselves from a lot of projections and prejudice about who they are'

 

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