Teen make-up artist-turned-Instagram star is named by Katy Perry as the first ever MALE spokesmodel for CoverGirl

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17-year-old make-up artist and YouTuber James Charles is the first male spokesmodel in the brand's history
He previously came to the world's attention after bringing his own lighting to retake his senior photos to make sure his 'highlight would be poppin'
The high school student from Bethlehem, New York, will be the face of the brand's mascara line So Lashy!

Published: 15:23 EST, 11 October 2016 | Updated: 15:55 EST, 11 October 2016

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CoverGirl has just revealed that they are bringing on their very first male spokesmodel - and he just might look a bit familiar.

YouTuber and make-up artist James Charles of Bethlehem, New York, came to the world's attention earlier this year when he went viral after retaking his senior pictures with his own lighting to make sure his 'highlight would be poppin'.

The pictures proved so popular that 17-year-old James has amassed a huge online following and has now been revealed as the latest face for the cosmetics company by fellow spokesmodel, singer Katy Perry.

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In good company: In an announcement Tuesday by Katy Perry, YouTuber and viral Instagram make-up star James Charles (right) has been named as the first male CoverGirl spokesmodel

Ready for his close-up: The 17-year-old from Bethlehem, New York, has more than 400,000 followers on Instagram

The Roar singer shared a snap from a shoot showing herself with one arm around the immaculately made-up teen and her other holding up her adorable dog Butters.

'Honored to have the pleasure to announce the very first COVERBOY, James Charles!' the pop singer wrote in the caption of the photo.

James only began experimenting with make-up one year ago, but is now starting his new role by modelling CoverGirl's So Lashy! mascara brand for upcoming ads.

In a release for the announcement, the brand explained how James fit perfectly into their long line of famous CoverGirls for being a 'boundary-breaker' and 'using transformative, dynamic makeup looks to showcase the many facets of his personality.'

Exciting news: The Roar singer revealed the news on her own Instagram saying she was 'honored to have the pleasure to announce the very first COVERBOY'

Viral star: James is likely best known for this post created after he had his senior high school images redone

Getting a fix: James needed to bring his own lighting to make sure that his 'highlight would be poppin'

And that personality already has a huge number of fans. In his one year of sharing his looks on Instagram, James has racked up over 400,000 followers.

Some of that following has amassed in the last month after James went viral with his senior high school photos, which he had redone after deciding that his highlighter didn't 'pop' enough in the originals.

So, he contacted the photography company and asked to have his picture re-done with his own lighting. They obliged.

James said he would not normally be so fussy, but as his senior picture he 'knew it would be in the yearbook forever' and wanted it to look 'iconic'.

A long way: James has managed incredible success after only starting to experiment with make-up one year ago

Getting started: James' first job with CoverGirl will be as the face of their mascara brand So Lashy!

Making it big: James was praised by the brand in the announcement as a 'boundary-breaker'

He added: 'I’m actually a pretty reserved person, I promise.

'When I say I’m extra it usually just comes to my makeup looks being extravagant, and I’m also never afraid to drag a local boy when he’s being rude on Twitter.'

He was so happy with the results that he shared them on Twitter and Instagram, where they have been liked and shared by tens of thousands.