Record 1.7m Britons took a cruise holiday last year as those taking to the seas for their holiday jumps nine per cent
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Nearly two million Britons went on holiday cruises last year.
The UK market, which grew 9 per cent to a record 1.7million in 2011, is now second only to North America’s.
Worldwide nearly two million more
people took a cruise holiday last year than in 2010, representing an
increase in the global market of 10 per cent.
The figures go against predictions
that less people would opt for cruise holidays following poor publicity
over mishaps such as Novovirus outbreaks.
What recession? Record numbers of Brits went on cruises last year, research has revealed
However, cruise holiday companies responded by cutting prices by as much as 20 per cent in a bid to attract customers.
Official figures show that the UK was the second largest cruise market in the world, behind North America.
Industry figures show that liners carried 20million passengers worldwide last year – another record.
North America accounted for the highest number of cruisers, reaching 11.5 million, while 6.2 million Europeans - including more than 1.7 million from the UK - took a cruise, an increase of nine per cent on the previous year.
Christine Duffy, of the Cruise Lines International Association, said: 'We are delighted to see 10 per cent
annual global growth in cruise passengers last year, with milestones
being broken all over the world as growth continues.
The high-life: The UK is now only behind North America when it comes to numbers of cruisers
'This is the first time that European figures have passed six million and the first time Australian cruise passengers have topped half a million.
‘The latest statistics clearly show that the cruise industry has proved resilient during difficult economic conditions and these results are a testament to the industry’s ongoing innovation and investment.
‘As we continually improve operations, and add new and exciting innovations and itineraries, we’re confident our sector has huge potential for continued growth on a global basis.’
William Gibbons, director of the Passenger Shipping Association, said: 'British ocean cruise passengers exceeded 1.7 million for the first time in 2011 and are currently the second largest source of cruise passengers in the world. We’re looking forward to that growth continuing as new ships come on stream to satisfy demand.'
Countries including the UK, Germany, Italy, Spain and France have seen cruise passengers increase by between seven per cent and 15 per cent in the past five years.
Australia is a region of rapid growth, with cruise passengers increasing by 30 per cent in the past year to exceed more than half a million for the first time.
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Got to laugh at the idiots out there who seem to believe Norovirus is only found on cruise ships! more cases are found on land based hoildays in total than all those on cruise ships put together!
- Sid55 , Bolton, United Kingdom, 14/9/2012 22:26
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