They look good AND do good! Models Poppy Delevingne, David Gandy and Immy Waterhouse showcase the Christmas jumpers they designed for Save the Children
- Selfish Mother celebrates Save the Children's Christmas Jumper Day
- Fashion brand collaborated with fashion's A-list who designed sweaters
- Poppy designed Cracker jumper while David Gandy made Nutcracker
- Half of purchase price goes to the charity (£22.50 from sale of £45 top)
Christmas jumpers are notoriously frumpy and a fashion faux pas - but not this year.
Thanks to ultra-trendy fashion label Selfish Mother, which, despite what its name might suggest, loves to give back, a bunch of supermodels have designed the most stylish seasonal tops.
The likes of Poppy Delevingne, David Gandy, Jon Kortajarena, Karen Elson, Laura Bailey, Erin O'Connor and Immy Waterhouse have all lent their star power to the campaign so far.
Poppy Delevingne designed one of a range of Christmas jumpers for Selfish Mother, which are arguably designed the most stylish seasonal tops ever, in aid of Save the Children
Each design features a uniquely silly slogan for this serious cause and will be available to purchase exclusively at Selfish Mother's online store, The FMLY Store, from Saturday 29 October. But you can pre-register to be first in line now at TheFMLYStore.com.
Featuring festive words and slogans including Sparkle, Baubles, Off duty elf, Cracker, Santa's Helper, Nutcracker and Secret Santa, the adult sweatshirts are unisex and priced at £45. Children's versions of the sweatshirt cost £20.
And not only do they look good, but they do good, too. Half the sale price of each Christmas jumper will go to Save the Children, in conjunction with the charity's annual Christmas Jumper Day.
Half the sale price of each £45 and £20 (kids') Christmas jumper modelled here by David Gandy, will go to the charity
David Gandy said: 'I feel honoured that Save the Children has asked me to join this fantastic line up to create my very own Christmas jumper with Molly Gunn'
In support of the global cause, half the price of each sweatshirt (£22.50 per adult jumper and £10 per kid's jumper) will go to Save the Children.
This year, Save the Children's annual Christmas Jumper Day is taking place on Friday 16 December. It's back with a bang for the fifth year running.
By signing up at christmasjumperday.org, sticking on a seasonal sweater and donating £2 to Save the Children, fashion fans and philanthropists can help save children's lives, and allow the charity to help forgotten children get the chance to have a brighter future.
Erin O'Connor said: 'I've been luckily enough to see Save the Children's work and every time I meet a child they've helped, it inspires me to continue supporting their vital work'
Speaking about getting involved in the cause, Poppy Delevingne said: 'Save the Children is a truly inspiring organisation. Last year I visited the Democratic Republic of Congo and saw first-hand the vital equipment and training that Save the Children is providing to health clinics to help stop children dying from easily preventable causes like malaria and pneumonia. But more needs to be done.
'And this is why I am working with Save the Children and proud to be supporting their Christmas Jumper Day campaign.
'It's been great fun designing a slogan and working with Molly. I would encourage everyone to buy my Cracker jumper, because who doesn't want to look like a cracker? But also check out the other jumper delights in the collection.
'Not only can you look festive, but also feel festive too this Christmas Jumper Day, knowing that all your support is going towards saving children's lives, not just in the Democratic Republic of Congo, but all over the world.'
Male supermodel David Gandy added: 'I feel honoured that Save the Children has asked me to join this fantastic line up to create my very own Christmas jumper with Molly Gunn. Save does so much great work every year helping children worldwide and now my very own Nutcracker jumper can contribute to this brilliant cause.'
Immy Waterhouse said: 'I had such great Christmas fun collaborating with the Selfish Mother brand and producing my Baubles sweater for Save the Children's Christmas Jumper Day'
'Money raised from the sale of the sweaters could help Save the Children give children living in a refugee camp clothes to keep them warm through winter or buy nutritious food for their entire family.
'It could also help us to bring essentials like healthcare, education, protection and food to the millions of children around the world who are missing out on the most basic support.
'All this, just by wearing a sweater – it's a very silly way to solve some very serious problems.'
Laura Bailey, seen modelling a design, added: 'As a mother, Save the Children is a charity close to my heart'
Fledgling model Immy Waterhouse, who is the little sister of Suki and stars in the campaign, said: 'I had such great Christmas fun collaborating with the Selfish Mother brand and producing my Baubles sweater for Save the Children's Christmas Jumper Day.
'I look forward to people wearing my design in support of, and raising funds for, Save the Children.'
Model and mother Laura Bailey, who has also lent her good looks to the campaign, added: 'As a mother, Save the Children is a charity close to my heart and it was a pleasure to work alongside them and Selfish Mother to create my Secret Santa sweatshirt for such a worthwhile cause.'
Karen Elson saw the charity's work helping Syrian refugees in Za'atari refugee camp in Jordan and helping mothers to give birth in a safe place with a health worker present in Sierra Leone
Striking male model Jon Kortajarena said: 'By buying this jumper, we can all do our part and be real Santa's Helpers just like save the children helps so many kids around the world every day'
Wear & Share on social media using @SaveChildrenUK @SelfishMother @TheFMLYStore instagrams #ChristmasJumperDay
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