'It has healing properties': Gwyneth Paltrow launches her first fragrance as she boasts the $165 winter-inspired scent is free of artificial ingredients 

  • The 44-year-old Goop founder revealed that Edition 01 is slated to be the first scent in a series of fragrances inspired by the four seasons 
  • Gwyneth said the mix of barks and herbs used to make the fragrance are filled with healing properties from 'the mystical point of view'
  • The fragrance, which is available for preorder on the Goop site, is said to be made without any artificial ingredients  

By Erica Tempesta For Dailymail.com

Published: 17:29 EDT, 2 November 2016 | Updated: 08:45 EDT, 3 November 2016

Gwyneth Paltrow has made it her mission to create both organic make-up and skincare products - and now the lifestyle guru is tackling fragrance. 

The 44-year-old Goop founder has launched the brand's first scent, which is inspired by winter and free of any artificial ingredients. Edition 01 is slated to be the first in a series of fragrances inspired by the four seasons, and the $165 perfume is debuting just in time for the holidays.

'Fragrance which I've used up to this point is actually really at best not transparent at all and at worst very toxic,' Gwyneth told Elle.com, explaining that some contain 'endocrine-disrupting chemicals' that could wreak havoc on your hormones.  

Au naturel: Gwyneth Paltrow has launched her first fragrance, which she boasts is free of artificial ingredients 

New line: Goop's Edition 01 scent is available as a fragrance and a candle, retailing for $165 and $72, respectively 

Gwyneth, who was once the face of a series of fragrances by Hugo Boss, said that the she worked with nose Douglas Little to create a blend of cypress, frankincense, labandum, vanilla, clove leaf, juniper, and styrax tree bark. 

Although she has yet to dish about what the other fragrances will smell like, Gwyneth noted that she is not a fan of 'heavily citrusy' scents despite their popularity. 

The mother-of-two hopes her 'sophisticated' debut scent will invoke the feeling of sitting by a fire and, when asked why she started with the coldest season of them all, she had a very sentimental reason.  

Winter is coming: The 44-year-old said Edition 01 is slated to be the first scent in a series of fragrances inspired by the four seasons 

Nice and toasty: Gwyneth said she hopes the scent will invoke the cozy feeling of sitting by a fire. The mother-of-two is pictured with her children Moses and Apple 

'I like the coziness of winter, and the family time that comes with it,' she said. 'Everyone is inside and together and curled up on sofas reading.' 

Gwyneth, who is a fan of natural remedies, called the scent 'wholistic', explaining that the barks and herbs featured in the fragrance 'all have, from the mystical point of view, healing properties'.

And because Gwyneth lights candles in her home every day 'an hour before sunset' as part of her evening ritual, her new fragrance collection also includes a $72 Edition 01 candle. 

In demand: Gwyneth's lifestyle companyhas recently been releasing small monthly capsule apparel collections, and the November looks (pictured) are already sold out 

Businesswoman: Gwyneth insists that she is not leaving Goop, noting that she has a 'laser-sharp focus' on what she is trying to build 

'I like to have a demarcation between the day and the nighttime, so I'll light some candles, have a glass of wine, and I always have a bath,' she said. 

Over the past year, Gwyneth's signature brand has been branching out in to different areas, including a skincare range and, most recently, a clothing line.

Although it was widely reported in July that she would eventually separate from the e-commerce site, it seems her quotes about the future of Goop were misconstrued.

'I’m not leaving Goop,” she said told the New York Times in September. 'I run this company. I’m here every day. It’s all I do. I have a laser-sharp focus on what I’m trying to build.'

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