Rochelle Humes sizzles in her latest campaign for Very

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Former Saturdays star Rochelle, unveils her latest collection for Very.co.uk
The 27-year-old experiments with thigh splits, lace and plunging necklines
The affordable collection is aimed at busy women who are on the go

Published: 11:05 EST, 7 November 2016 | Updated: 11:17 EST, 7 November 2016

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In the two years since she took a break from her singing career, Rochelle Humes has blazed a trail as a model, presenter and fashion designer.

And the working mum has clearly been busy, as she has just unveiled her tenth collection for fashion retailer Very.co.uk.

The affordable winter range, which features dazzling party looks including shimmering dresses with heavy embellishment and plunging necklines is aimed at women on the go and priced between £30 and £100.

Rochelle enjoys a glass of fizz as she wraps up a day of shooting to promote her new winter collection for Very.co.uk which features opulent lace inserts, star prints and embellishment

Saturdays star Rochelle, 27, also models the entire range herself in a stunning shoot that was shot on the streets of London, her hometown.

Building on the success of the mum-of-one's celebrity-inspired range for the online retailer, the collection features '80s-inspired embellishment, waterfall ruffles, sexy thigh splits and beautiful embroidery.

The range is designed to inject glamour into the life of the 'always-on-the-go woman'. Pieces feature opulent lace inserts, star prints and glam-grunge embellishment.

A black midi dress from the new range. The affordable winter range features dazzling party looks including shimmering dresses with heavy embellishment and plunging necklines

Rochelle takes a stroll on Albert Bridge while modelling a dusky pink coat and heels. Her new collection is aimed at women on the go and priced between £30 and £100

Rochelle has now designed ten collections from the online fashion retailer alongside her job as a presenter. She also has a three-year-old daughter with her husband Marvin

Rochelle said: 'I love dressing up, and with the Christmas party season fast approaching I can't wait to wear some of the gorgeous styles in my latest collection for Very.co.uk.

'We had so much fun shooting around London, enjoying the delights of the pie and mash shop, dodging traffic on the Albert Bridge and enjoying a glass of bubbly at the end!

'As a busy working mum I know the importance of feeling confident and beautiful when you go out, and my collection was designed to make dressing up easy and fun'

A black sheer dress. Rochelle said: 'I love dressing up, and with the Christmas party season fast approaching I can't wait to wear some of the gorgeous styles in my latest collection'

Rochelle dazzles in a figure-hugging red dress with a plunging neckline. The mum-of-one said: 'We had so much fun shooting around London, enjoying the delights of the pie and mash shop, dodging traffic on the Albert Bridge and enjoying a glass of bubbly at the end!'

The singer added: 'As a busy working mum I know the importance of feeling confident and beautiful when you go out, and my collection was designed to make dressing up easy and fun!'

Kenyatte Nelson, Very.co.uk's marketing director, said: 'Rochelle's exclusive line gives the Very customers exactly what they want – access to celebrity style at affordable prices, allowing them to get more out of every day.

'This latest partywear launch has been one of the most eagerly awaited and our loyal customers love the sophisticated glamour of the line which is perfect for Christmas.'

On top of designing, Rochelle has been keeping herself busy juggling motherhood - taking care of three-year-old Alaia-Mai with her husband Marvin - while embarking on a TV presenting career as The Saturdays take some time out to pursue solo projects.

Rochelle models a star-spangled blouse and skinny jeans from the collection. She has been keeping herself busy juggling motherhood while embarking on a TV presenting career

Busy woman: Rochelle, modelling an LBD, recently confessed that she feels pressure for another child from her little girl, who is desperate for a brother or sister to play with

A futuristic silver-studded mini from the collection costing £100. It's described as figure-hugging while also boasting 'serious disco vibes' making it perfect for the party season

The duo, who married in a star-studded ceremony at Blenheim Palace in July 2012, are fast becoming a TV power couple after hosting slots on This Morning to rave reviews.

Rochelle recently confessed that she feels pressure for another child from her little girl, who is desperate for a brother or sister to play with.

'I’m feeling it from Alaia, for sure! She’s already quizzing me and saying that her friends all have brothers or sisters,' she told The Sun's Fabulous magazine.

Rochelle's collection is available online now from very.co.uk