These shoes ain't made for walking! Paris Hilton shows off red high heels as she bows her latest footwear range in Mexico City

Sarah Jessica Parker famously launched her shoe line in February 2014.

But Paris Hilton was in the same business some seven years before the Sex & The City icon.

The 35-year-old DJ looked proud as she bowed her new Spring/Summer 2017 Shoe Collection on Monday in Mexico City.

Coming soon:  Paris Hilton bowed her new Spring/Summer 2017 Shoe Collection on Monday in Mexico City

Of course, the beautiful blonde chose a luxury location for the launch - Cipriani restaurant.

It included high-heeled footwear in rainbow hues as well as platform styles with less perilous heels.

Paris chose a hot red pair as she posed for photographers.

That fashionista looked fabulous in a black macrame dress with sheer panels showing off her toned midriff and slender arms.

Destination debut: The 35-year-old hotels heiress chose a luxury location for the launch - Cipriani restaurant in Mexico City

Look lovely in a lace dress like Paris in Self-Portrait

Heiress Paris Hilton might have a multi-millionaire father, but she's certainly learned a thing or two from him about business.

Today saw the star head to a photocall for her new shoe collection, showing off the sparkly new designs in front of the cameras.

While Paris' shoe line is of course fab, we were ogling her dress too! We'd recognize the lace design anywhere and it is of course by one of Paris' favorite brands - Self-Portrait.

The company has gone from strength to strength since launching in 2013 and the mid-point pricing has made it very appealing to all. Admittedly the dresses have significantly increased in price since then, but that's because the likes of Paris, Kate Middleton and Kylie Jenner have been donning it.

Paris' dress, with its lace up front and fluted sleeves is sadly now sold out, but click right to shop the current line at Net-A-Porter. Otherwise, check out the line up of similar options below.

* PRICES MAY NOT BE AS ADVERTISED

Fashionista fun: The beautiful blonde looked fabulous in a black macrame dress with sheer panels showing off her toned midriff and slender arms

Her own creations: She paired her dress with opaque black tights, black shoes and a black and white handbag, both presumably from her own line

She paired it with opaque black tights, black shoes and a black and white handbag, both presumably from her own line.

Paris shared the event in a series of Snapchats she posted on Monday. 

Her footwear brand seems to be surprisingly affordable, ranging in price from $90 for shoes to $179 for boots on website Heels.com.

And it's only one of Paris's many ventures, according to Dujour.com

Going for gold: Paris sat behind a table showing a blingy pair of shoes as she held a mike

Blingy footwear: The celebritant held up jewelled caged sandals

Causing a stir: She couldn't resist posting this Snapchat of the melee going on in the venue

The entrepreneur has a perfume line with 18 fragrances and 56 own-brand stores in the Middle East and Asia selling her handbags plus her clothing, accessories, beauty and watch ranges.

Paris is also a successful DJ with gigs in Las Vegas and Europe's hot spots.

It's all a far cry from when the celebutante starred in reality show The Simple Life with Nicole Richie from 2003 to 2007.

'People assumed that’s who I really was,' she told Dujour. 'Now they meet me and realize I’m completely different.'

On her feet: The star also gave a speech about her shoe brand, capturing the moment on Snapchat

Rainbow hues: Sarah Jessica Parker launched her own shoe line SJP in 2014 and unveiled her new collection of brightly coloured pumps on Amazon's Style Code Live in September

 

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