'You ain't Kylie babe!' British reality star is BLASTED online after releasing a line of lip kits that outraged fans say are suspiciously similar to Ms Jenner's 

  • Megan McKenna, a star on The Only Way Is Essex, recently released her matte lipsticks line Mouthy, which she referred to as 'lip kits'
  • Users on social media went on to bash the reality star for copying the star, but then putting a higher price on her product
  • Megan was also accused of copying blogger Nathan Lippitt's line of lipsticks with identical packaging and shade names

By Valerie Siebert For Dailymail.com

Published: 17:57 EST, 10 November 2016 | Updated: 17:59 EST, 10 November 2016

British reality star Megan McKenna is recieving a backlash online after social media users noticed similarities between her and Kylie Jenner's lip kits.

While 19-year-old Kylie has been releasing her eponymous line over the past year, TOWIE star Megan, 24, just recently announced her intentions to release a set of matte lipsticks, dubbed Mouthy by Megan McKenna. 

However, in promoting her products, Megan has been using the term 'lip kit' to describe them - a word that has almost become synonymous with Kylie's signature product.

In hot water: The Only Way Is Essex star Megan McKenna, 24, has received backlash online after releasing a line of lip kits

Copying? Fans were convinced that Megan was ripping off the line of lip kits released by Kylie Jenner over the last year

The looks: 19-year-old Kylie's wildly successful lip kits have consistently sold out

It didn't take long for social media users to catch on.

'Can someone please tell me why Megan McKenna has her own lip kit?' wrote one Twitter user. 'You ain't Kylie Jenner babe.'

Another added: 'So Megan McKenna has basically just copied Kylie Jenner with her new lip kit line.'

Beyond the similarities between the products, people also became worked up when they realized that Megan's products carry a heftier price tag.

Similar look: Megan's Mouthy line also has three shades almost identical to those in the first run of Kylie's line

Slip up? Megan sparked speculation after referring to her product as a lip kit on Snapchat

Hitting out: Social media users were quick to notice the similarities and went after the star

Up it goes: Many also angrily pointed out that Megan's line was considerably more expensive

'Why would anyone pay £30 for Megan Mckenna's lipkits when Kylie Jenner's are £23,' mused one user. 

But it isn't just the name that Megan appears to have lifted from her younger fellow reality star, the new shades are almost identical to the first run of Kylie's lip kits.

More worrying than this is that another brand has also come out accusing Megan of theft, saying that the product itself is a ripoff.  

Nathan Lippitt, a beauty blogger with his own line of matte lipsticks called Lippitts Cosmetics, was bombarded by fans on social media following Megan's announcement.

The entrepreneur subsequently took to Instagram to compare the two products and revealed that not only did they look identical but bear the same names of shades. 

Trying them out: Megan has been promoting the line by posting videos on Snapchat

Another rip: Blogger Nathan Lippitt also joined in, accusing Megan of putting out an identical-looking product at 'triple the price'

Hitting out: Nathan took to Instagram to talking about Megan's line, saying that she also used the same shade names

Turning off: Nathan eventually deleted the post after it gained attention and asked people on Twitter to leave him alone

'I think it’s a huge compliment that a celebrity used the same manufacturer as me, although I’m slightly disappointed she didn’t change the names of the shades and basically tripled the price of them,' he wrote. 

The post received plenty of attention, leading to Megan's fans to blast him online. Nathan later deleted the post from his profile and implored for people to 'back off and leave me alone'. 

After being contacted by the Daily Star, a spokesperson for Megan insisted that the similarities are simply down to the manufacturer.

'It is very common for manufacturers to work with multiple companies selling them the same products which they then personalize themselves in terms of color co-ordination and packaging,' reads the statement.

'High street retailers buy the same products from the same manufacturers every single day. Megan has worked with the manufacturer to create the lip kits by matching colours and shades of the Matte Liquid Lipsticks and the lip liner pencils making their effect personal to her.'  

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