Now you can find your dream career on Facebook: Site tests LinkedIn-style job openings feature

It would let page admins create job postings and receive applications
The company said it has seen small businesses recruiting with Facebook
LinkedIn makes most of its revenue from job hunters and recruiters

By Reuters and Abigail Beall For Mailonline

Published: 20:21 EST, 7 November 2016 | Updated: 04:26 EST, 8 November 2016

e-mail

View
comments

Over 1 billion people worldwide use Facebook every day, but the social media giant is always trying to find ways to bring in more users.

Now it seems Facebook's next step might be into the field of recruitment.

The site is testing a feature that would let page administrators create job postings and receive applications from candidates, in a move that could put pressure on LinkedIn's recruiting business.

Scroll down for video

Over one billion people worldwide use Facebook every day, but the social media giant is always trying to find ways to bring in more users. Now it seems Facebook's next step might be into the field of recruitment

LINKEDIN'S SALARY TOOL

LinkedIn can now show its more than 460 million users how their income stacks up against their peers.

As of last week, the firm has been rolling out a new salary calculator that shows how much others doing the same job earn.

Called LinkedIn Salary, it is based on anonymous data submitted by the site's members, including details about their base pay, bonuses and other types of compensation.

The tool is currently live for members in the US, the UK and Canada, and is expected to reach the rest of the world sometime next year.

'Based on behaviour we've seen on Facebook, where many small businesses post about their job openings on their Page, we're running a test for Page admins to create job postings and receive applications from candidates,' a company spokesman told Reuters.

LinkedIn makes most of its revenue from job hunters and recruiters who pay a monthly fee to post CVs and connect with people on what is often referred to as the social network for business.

Technology news website TechCrunch first reported the news yesterday.

It is not unknown in which regions Facebook is testing the feature.

With Facebook's new 'Jobs' feature, companies could drive more traffic to their Facebook pages while allowing them to pay the social network to get their job openings in front of more candidates, TechCrunch said.

In October, Facebook launched Marketplace to allow people to buy and sell items locally as the social media network tries new ways to keep its users engaged.

Facebook said about 1.79 billion people were using its site monthly as of Sept. 30, up 16 percent from a year earlier. More than 90 per cent access the social network through mobile devices

Last week, Facebook reported a 55.8 per cent rise in quarterly revenue, beating analysts' estimates, as its mobile-advertising sales soared.

Mobile ad revenue accounted for 84 per cent of Facebook's total advertising revenue of $6.82 billion (£5.48 billion) in the third quarter of this year, compared with 78 per cent a year earlier.

Analysts on average had expected total ad revenue of $6.71 billion (£5.4 billion), according to research firm FactSet StreetAccount.

More than 90 per cent of Facebook's users access the social network through mobile devices.

THE RISE OF VIDEO AT FACEBOOK

Facebook's latest strategy is to grow both user-generated and advertiser-created videos as it tries to get a firm foothold in this nascent but growing market.

The strategy appears to be working.

While Madison Avenue is not known for risky experimenting, advertisers are already testing the waters with live video.

General Motors, for example, launched its electric Chevy Bolt EV through Facebook Live this year.

'People are spending more and more time on mobile, especially video,' David Wehner, Facebook's chief financial officer, said in an interview.

He said this has been a big factor in helping drive up overall mobile advertising.

It helps on the video front that Facebook had successfully transitioned from desktop to mobile, despite early doubts.

Now, when Facebook tries to sell video to its advertisers, it can simply point to past financial results.

The percentage of ad revenue that came from mobile has increased every quarter since the company began reporting this figure in 2012.