Mark Zuckerberg says it's 'extremely unlikely' fake news posted on Facebook swung the election for Trump and warns against the site 'becoming arbiters of the truth'

Zuckerberg said fake news is a 'very small amount' of Facebook's content
He says it's 'extremely unlikely' that misinformation influenced voters
Six in 10 Americans say they get at least some news from social media
Misinformation spreads on Facebook just as information does, shared by users, recommended by software and amplified by both

Published: 19:06 GMT, 13 November 2016 | Updated: 19:49 GMT, 13 November 2016

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Facebook founder Mark Zuckerberg has emphatically denied that fake news posted on the social network swung the election for Donald Trump.

Zuckerberg shared his thoughts in a lengthy post on Saturday night after he said many people questioned whether fake news contributed to the shocking result – and what the platform's role was to prevent hoaxes from spreading.

He claims that more than 99 per cent of content on Facebook is authentic and 'only a very small amount' make up fake news and hoaxes.

And they're not limited to one partisan view, or even politics, according to the tech billionaire.

'Overall, this makes it extremely unlikely hoaxes changed the outcome of this election in one direction or the other,' he said.

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Facebook founder Mark Zuckerberg (above, on Thursday) has emphatically denied that fake news posted on the social network swung the election for Donald Trump

The majority of Americans – six in 10 – have said they get at least some news from social media, mainly Facebook, according to the Pew Research Center.

Much of this comes from established outlets, but misinformation spreads on Facebook just as information does, shared by users, recommended by software and amplified by both.

Sources of spurious information have ranged from news articles produced by 'content farms' for the sole purpose of getting clicks, to 'hyperpartisan' sites from both sides of the political spectrum, churning out stories that are misleading at best.

A case in point - 'FBI AGENT SUSPECTED IN HILLARY EMAIL LEAKS FOUND DEAD IN APPARENT MURDER-SUICIDE' — a fabricated headline from a fake news site called the Denver Guardian, which was shared thousands of times in the days leading up to the election.

Zuckerberg insisted that he doesn't want any hoaxes on Facebook – and says he's launched work enabling users to flag hoaxes and fake news.

Zuckerberg claims that more than 99 per cent of content on Facebook is authentic and 'only a very small amount' make up fake news and hoaxes

However, he believes that they must be cautious as 'identifying the 'truth' is complicated.'

While some hoaxes can easily be completely debunked, he notes that articles from mainstream sources may have some details wrong or omitted.

And users may flag opinion pieces as inaccurate simply because they express a view that they disagree with.

Overall, Zuckerberg says he is 'proud' of the role Facebook played in giving people a voice.

'Our goal is to give every person a voice. We people deeply in people,' he wrote.

'Sometimes when people use their voice though, they say things that seem wrong and they support people you disagree with.'

He added that Facebook helped two million register to vote and estimates that a similar number were encouraged to go vote who otherwise may not have.

'We helped millions of people connect with candidates so they could hear from them directly and be better informed,' he wrote.

Zuckerberg shared this picture of himself watching the election results with his baby daughter

The Facebook founder said he was 'feeling hopeful' after the result adding that he 'thought about all the work ahead of us to create the world we want for our children'

'Most importantly, we gave tens of millions of people tools to share billions of posts and reactions about this election.

'A lot of that dialog may not have happened without Facebook.'

He added: 'This has been a historic election and it has been very painful for many people.

'Still, I think it's important to try to understand the perspective of people on the other side.

'In my experience, people are good, and even if you may not feel that way today, believing in people leads to better results over the long term.'

Adam Mosseri, the executive in charge of Facebook's news feed, said in a statement to the tech blog TechCrunch this week: 'We take misinformation on Facebook very seriously.

'We value authentic communication, and hear consistently from those who use Facebook that they prefer not to see misinformation.'

Facebook acknowledges that it has more work to do, and it seems to be putting a lot of faith in the power of data, artificial intelligence and algorithms as the solution.

Over the summer, Facebook fired the small group of journalists in charge of its 'trending' items and replaced them with an algorithm.

The catalyst appeared to be a report in a tech blog, based on an anonymous source, that the editors routinely suppressed conservative viewpoints.

Subsequently, fake stories ahead of the election began to trend.

But in an interview with 'The Facebook Effect' author David Kirkpatrick on Thursday, Zuckerberg said the idea that voters were influenced by fake news is 'crazy.'

He said the idea that people voted the way they did because of bogus information on Facebook shows a 'profound lack of empathy' for supporters of Trump.

'Voters make decisions based on their lived experience,' he insisted.

In the aftermath of Trump's victory, Zuckerberg took to Facebook to say he was 'feeling hopeful.'

He said that holding his baby daughter Max, he 'thought about all the work ahead of us to create the world we want for our children.'

Zuckerberg added: 'The work is bigger than any presidency and progress does not move in a straight line.'

MARK ZUCKERBERG'S FULL POST

I want to share some thoughts on Facebook and the election.

Our goal is to give every person a voice. We believe deeply in people. Assuming that people understand what is important in their lives and that they can express those views has driven not only our community, but democracy overall. Sometimes when people use their voice though, they say things that seem wrong and they support people you disagree with.

After the election, many people are asking whether fake news contributed to the result, and what our responsibility is to prevent fake news from spreading. These are very important questions and I care deeply about getting them right. I want to do my best to explain what we know here.

Of all the content on Facebook, more than 99% of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view, or even to politics. Overall, this makes it extremely unlikely hoaxes changed the outcome of this election in one direction or the other.

That said, we don't want any hoaxes on Facebook. Our goal is to show people the content they will find most meaningful, and people want accurate news. We have already launched work enabling our community to flag hoaxes and fake news, and there is more we can do here. We have made progress, and we will continue to work on this to improve further.

This is an area where I believe we must proceed very carefully though. Identifying the "truth" is complicated. While some hoaxes can be completely debunked, a greater amount of content, including from mainstream sources, often gets the basic idea right but some details wrong or omitted. An even greater volume of stories express an opinion that many will disagree with and flag as incorrect even when factual. I am confident we can find ways for our community to tell us what content is most meaningful, but I believe we must be extremely cautious about becoming arbiters of truth ourselves.

As we continue our research, we are committed to always updating you on how News Feed evolves. We hope to have more to share soon, although this work often takes longer than we'd like in order to confirm changes we make won't introduce unintended side effects or bias into the system. If you're interested in following our updates, I encourage you to follow our News Feed FYI here: http://bit.ly/2frNWo2

Overall, I am proud of our role giving people a voice in this election. We helped more than 2 million people register to vote, and based on our estimates we got a similar number of people to vote who might have stayed home otherwise. We helped millions of people connect with candidates so they could hear from them directly and be better informed. Most importantly, we gave tens of millions of people tools to share billions of posts and reactions about this election. A lot of that dialog may not have happened without Facebook.

This has been a historic election and it has been very painful for many people. Still, I think it's important to try to understand the perspective of people on the other side. In my experience, people are good, and even if you may not feel that way today, believing in people leads to better results over the long term.