Forget the selfie stick, Coca-Cola reveals smart bottle that can take a snap as you swig

Coca-Cola designed a selfie bottle with a built-in camera at the base
Sensors are housed inside that know when you are taking a sip of the drink
It snaps a selfie once the bottle is tilted past a 70-degree angle
The device was created for the Coca-Cola Summer Love in Israel

Published: 12:30 EST, 17 November 2016 | Updated: 13:18 EST, 17 November 2016

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Coca-Cola is taking the 'millennial narcissism' culture to the next level with a new gadget that lets consumers snap selfies while sipping its soda.

The firm has unveiled a custom designed 'selfie bottle' complete with a built-in camera at the base.

It uses sensors to take pictures when the bottle is tilted past a 70-degree angle – capturing you mid-drink.

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Coca Cola unveiled a custom designed 'selfie bottle' equip with a built-in camera at the base that uses sensors to take pictures once the bottle is tilted past a 70-degree angle – capturing you mid-drink

HOW DOES IT WORK?

Coca-Cola Israel has designed a gadget that doesn't make you decide between taking a selfie or sipping on its soda - the firm has combined the two.

The selfie bottle is designed with a built-in camera attached to the bottom.

Sensors are housed inside that know when the bottle is being moved and will automatically snap a picture of you mid-drink when the bottle passes a 70-degree angle.

All the images captured by the gimmicky gadget are then instantly shared to Coca-Cola's Facebook, Instagram and Snapchat.

All the images captured by the gadget, created for the firm's latest ad campaign, are automatically shared to Coca-Cola's Facebook, Instagram and Snapchat.

Coca-Cola Israel is the mastermind behind this 'game-changing' product, which was inspired by a gap in the market for novelty drinks, reports Business Insider.

The beverage giant then turned to Israel-based Gefen Team to help make this device a reality.

'Users tag themselves and their friends in photos on Coca-Cola's social media assets,' Gefen Team said in a statement.

'It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.'

The selfie bottle was created for the Coca-Cola Summer Love, which is the largest brand outdoor event in Israel.

Every picture snapped with the gadget during the festival is posted to Coca-Cola's Snapchat, Instagram and Facebook pages – allowing individuals to capture moments while still enjoying the sugary beverage.

It has not yet been made clear if this device was just a promotional piece for the event or if it will make its way to the masses.

DailyMail.com has contacted Gefen Team for comment and has yet to receive a response.

Although many believe snapping selfies is a way to boost your ego or feed your narcissistic needs, a recent study from the University of California found it may be enhancing people's overall well-being.

Researchers found that regularly snapping selfies and sharing the images with friends boosts people's mood and ultimately makes them happier.

The findings suggest that taking one selfie a day will improve your confidence and make you more comfortable with yourself.

Researchers asked a group of college students record their moods, take photos and report their emotional state over the course of four weeks.

WOMEN REALLY ARE SELFIE QUEENS

A recent study has revealed snap-happy young women are the most prolific of the selfie-snappers, spending a staggering five hours a week getting those shots just right.

The survey of 2,000 women found that those aged between 16 and 25 are the worst offenders, spending an average of 16 minutes on each selfie-session, three times a day.

Over half said they take selfies 'all the time', with the average snap-rate coming in at three selfies a day.

And with applying make-up, getting the right lighting and perfecting the angle, the time spent on each photo-taking session added up to 48 minutes a day - that's a baffling five hours and 36 minutes every week. The research showed a significant trend among the younger generation to suffer from 'selfie-esteem' - linking their own body confidence with the amount of 'likes' they receive on a selfie via social media.

In fact, a snap-happy 22 per cent even cited getting 'likes' to boost their ego as the main reason for taking them.

But getting individual attention was also a factor, as one in three admitted to using their sexiest selfies to catch the eye of a potential love interest.

And it's also an act of revenge.

One in five confessed they'd posted suggestive pics of themselves to make an ex-partner regret ending their relationship.

On a more concerning level, 27 per cent of the younger women confessed they actually delete selfies within minutes if they haven't gained enough 'likes' on social media.

And four in ten said they take so many selfies they've become more analytical of their faces, finding flaws they hadn't previously seen.

The project involved three types of photos to help the researchers determine how smiling, reflecting and giving to others might impact users' moods.

The first was a selfie, to be taken daily while smiling, then a snap of something that made them happy and the third was a picture of something the photographer believed would bring happiness to another person (which was sent to that person).

The team collected close to 2,900 mood measurements during their study and found that subjects in all three of the photo groups experience increased positive moods.

Some in the selfie group reported being more confident and comfortable with their smiling photos over time.

The students taking photos of objects that made them happy became more reflective and appreciative.

And those who took photos to make others happy became calmer and said that the connection to their friends and family helped relieve stress.