Busty Jemma Lucy leaves almost nothing to the imagination in eye-popping plunge dress as she parties with Charlotte Dawson at Dating Awards

She has never been afraid to show off her figure.

But Jemma Lucy left almost nothing to the imagination on Thursday night as she headed to the UK Dating Awards in London in a particularly eye-popping fashion. 

The Ex On The Beach star, 28, threatened to spill out of her incredibly plunging dress as she headed to the glitzy event at the Hac Artillery Gardens alongside pal Charlotte Dawson - leaving her entire cleavage on full display.

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Fit to bust! Jemma Lucy, 28, threatened to spill out of her incredibly plunging dress on Thursday as she headed to the UK Dating Awards in London with Charlotte Dawson (above)

 Eye-popping: Jemma left almost nothing to the imagination in the V-neck frock, which cut daringly wide at her chest to leave her surgically-enhanced assets in full view

The reality star certainly caught the attention of all passers-by in the plunging frock, which cut daringly wide at her chest to leave her surgically-enhanced assets in full view.

Clinging to her top section, the thick straps of the dress then stretched tightly across her shoulders, giving her ample chest even more of a lift.

Perhaps opting for a demure look elsewhere due to the outfit's exposing front, the dress then extended into a maxi skirt - hugging her slim frame with its shiny lycra material.

Standing out: The dress then extended into a maxi skirt - hugging her slim frame with its shiny lycra material

Adding a needed pop of colour to the look, the former flame of Stephen Bear teamed the dress with a pair of neon yellow snakeskin heeled sandals. 

Keeping the focus on her eye-catching ensemble, Jemma left her hair in loose waves, which fell softly over her famous tattoos, before adding simple contoured make-up and a strong brow.

Meanwhile attempting to compete with the brunette beauty was fellow EOTB star Charlotte Dawson, 24.

Bold and bright: Adding a needed pop of colour to the look, the former flame of Stephen Bear teamed the dress with a pair of neon yellow snakeskin heeled sandals

While she opted for less bust, Charlotte showed far more skin in her thigh-skimming glittery number, which revealed almost all of her long, bronzed legs. 

Former of shimmering silver material, the dress was secured by a trendy choker neckline and fell into a soft V-neck, before cutting off dangerously high at her thigh, to show off plenty of skin.

The daughter of Les Dawson kept things co-ordinated by adding beige heels, adorned with chunky silver studs, and slick of metallic eyeshadow to her lids.

Eyes up... Keeping the focus on her eye-catching ensemble, Jemma left her hair in loose waves, which fell softly over her famous tattoos

Style rival: While she opted for less bust, gal pal Charlotte (above) showed far more skin in her thigh-skimming glittery number, which revealed almost all of her long, bronzed legs

Styling her hair into big, bouncy curls, Charlotte matched Jemma's efforts for the glitzy evening - with the pair looking more than ready for a night on the town as they stepped out in London. 

Jemma has been out partying with friends lot recently, after informing Twitter followers last week that she had dumped Bear after discovering he was unfaithful.

When one Twitter user wrote: 'I swear @stephen_bear was just loved up with @jem_lucy like last week and now he's with another lass [sic],' the busty star replied: 'I f***ed him off he cheated (sic).'

Over it: Jemma has been out partying with friends a lot recently, after informing Twitter followers last week that she had dumped Stephen Bear after discovering he was unfaithful

Awkward... The split from Bear (above) comes after the pair got matching heart-shaped tattoos on their thumbs - to mark their long-standing friendship and union

She added: 'He will cheat on her too babe like he did me! I'm lucky to be rid of him ages ago [sic].' 

The split comes after the pair got matching heart-shaped tattoos on their thumbs - to mark their long-standing friendship and union.

The former Celebrity Big Brother winner, 26, has since returned to his lothario ways and shared a short video of himself cuddled up to a scantily-clad brunette on his own social media.

While Jemma is returning to single life however, gal pal Charlotte has done the opposite - and found love with rugby player Matt Sarsfield.

Two weeks ago Charlotte made her relationship debut with Matt on Instagram with a loved-up snap, which read: 'The reason why I can't stop smiling @matt_sarsfield'. 

Loved-up: While Jemma is returning to single life however, gal pal Charlotte has done the opposite - and found love with rugby player Matt Sarsfield (above)

 

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