Facebook warriors are all talk and no action: How millennials will moan about Brexit and Trump on social media, but won't actually do anything about it 

  • 68% of millennials talk about issues, such as animal cruelty and human rights online but only a third take action and even fewer actually protest
  • Young people spend 28 mins a week discussing climate change, 38 mins talking about ethical living and 44 minutes discussing human rights
  • Women are most likely to discuss and take action on issues than men

More than two thirds of millennials moan about political issues online but only one third actually take any action, a new study suggests.

Recent unexpected political revelations, such as Donald Trump winning the US presidency and Brexit, have seen Facebook and Twitter feeds awash with opinionated commentary.

More than two thirds of millennials moan about political issues online but only one third actually take any action, according to new research 

Recent unexpected political revelations, such as Donald Trump winning the US presidency, have sparked protests across the world. But far more millennials choose to talk about issues online rather than get out and protest, a new study suggests

However, while so-called Facebook Warriers like to talk about issues such as climate change, ethical living, animal cruelty and human rights far more than older generations, they are less likely to take any action.   

The Body Shop's attitudes to social change poll found that young women are most likely to discuss and take action on issues they feel strongly about

The Body Shop survey found just 36 per cent of millennials took any action on their political views while less than one in four have actually gone out and protested issues they feel passionately about. 

The attitudes to social change poll found that young women are most likely to discuss and take action on issues and spend an average of 41 minutes a week involved in anti-climate change work.

Young men spend just 28 minutes taking action on the subject. 

The most popular issue people talked about was animal cruelty, with young people spending an average of 49 minutes a week on the issue.  

People over 50 years old spend less than half an hour a week discussing political and human rights issues.   

The research was conducted in conjunction with the InOurHands campaign to help encourage millennials to take more action on their political views. . 

 

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