What a tease! Kylie Jenner wears sheer lingerie in racy new shoot to unveil launch date for mystery online store
With her penchant for scantily clad selfies, she's the perfect person to front an underwear range.
And it seems Kylie Jenner has decided she's going to be the first to cash in - using a series of Instagrams to promote the launch of a mystery new online store.
Posting a series of sultry images of her in her smalls, the younger sister of Kim Kardashian linked each shot to a new website - KylieJennerShop.com.
What a tease! Kylie Jenner wears sheer lingerie in racy new shoot to unveil launch date for mystery online store
What's for sale? The mystery shop seems likely to be selling underwear - with each image showing the 19-year-old in a state of undress
The mystery shop seems likely to be selling underwear - with each image showing the 19-year-old in a state of undress.
In one black and white picture, she grabs her own breasts. Another shows her wearing stockings and a robe, reclining listlessly against her sofa while smoking.
The underwear is sheer, exposing the teen's figure.
Not so innocent: One image shows her wearing stockings and a robe, reclining listlessly against her sofa while smoking
They link through to the mystery store, which displays a countdown screen to the launch in 20 days - just in time for Christmas.
While Kylie has yet to reveal details of her new enterprise, if it's anything as successful as her Lip Kits, it will prove an instant sell out.
The young businesswoman's foray into make-up has proved so successful, that the teen is currently overseeing the opening of her first brick and mortar flagship store.
her own best advertisement: Kylie is the perfect person to front an underwear range
Previously the range has only been available online, but that hasn't impeded sales, with her Millennial fans going wild for the glosses, despite some teething issues with quality.
Indeed estimates are that the youngster has already earned more than $20million from her Lip Kits.
The countdown: A ticker on the website gives no hint as to what the store will sell
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