That's a bit a rich! Waitrose is mocked by customers online after it offers 'reduced' bottle of Krug champagne for £165

  • Top-end supermarket drops price of Brut Krug Rose from £195 to £165
  • Shopper said he couldn't help taking a photo of the 'clearance' deal
  • His pictures is widely shared on the internet, with web users poking fun 

Waitrose has come in for a ribbing online after advertising a bottle of champagne for the 'sale' price of £165.

The supermarket, often accused of appealing to its customers pretensions, usually sells its Brut Krug Rose for £195.

But customers were left laughing after seeing bottles of the bubbly next to a sign proclaiming they were 'reduced to clear' at the lower price.

Waitrose has been mocked after advertising this champagne at the 'sale' price of £165

The 'deal' was spotted at the Southsea branch of the store, near Portsmouth

A photo of the sale ticket has now been shared around the internet, with website users quick to make fun of the sell-off.

Facebook user Lisa Cullen wrote: 'No !... Really ?... I've just paid full price for that in Lidl!!'

Nikki Berriman added: 'I'll have two. I'm sure I've got some loose change in the bottom of my handbag!'

And Nick Daniels posted: 'Damn! I just bought a bottle of Cava at full price! It was only six quid, mind.'

The deal of 75cl bottles Brut Krug Rose was spotted by Nathan Johnston in the Southsea branch of the store, and he said he couldn't help but take a photo.

The offer caused hilarity on Facebook, where users were quick to poke fun at the supermarket

Mr Johnston said: 'I perused the reduced wine section only to find a lonely bottle of Krug Champagne with the sign 'reduced to clear'.

'The inference of the sign was that of a bargain and that the manager of the store having already slashed a hefty £30 off the RRP price reduced the bottle to a much more palatable £165.

'Sadly I had to settle for Waitrose's own champagne at around £28 per bottle.'

Krug Champagne dates from 1843 when it was founded by Joseph Krug.

The firm is based in Reims, the main city in France's champagne region and is one of the most famous champagne houses that formed part of the Grand Marques, a classification system used for vineyards.

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