'She's a complete fake!': I'm A Celeb favourite Scarlett Moffatt is branded a 'manipulative bully' by viewers after she reduces Martin Roberts to tears

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Viewers have branded Scarlett Moffatt a 'bully' after her latest altercation with her fellow campmate Martin Roberts on Sunday night.

I'm A Celebrity... Get Me Out Of Here fans called the Gogglebox star, 26, 'manipulative' and a 'complete fake' on social media, after a row over fetching water reduced Martin to tears.

The Homes Under The Hammer star's breakdown came after he clashed with Danny Baker, who accused him of treating jungle President Scarlett like a 'silly kid' when she asked him to chip in with camp chores.

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Backlash: Viewers have branded Scarlett Moffatt, 26, a 'bully' after her latest altercation with her fellow campmate Martin Roberts on Sunday night

Martin broke down in tears after arguing for a second time with Danny, who claimed he refused to obey orders from Scarlett.

Fans of the ITV1 jungle-based show flocked to Twitter to comment, and while some claimed Scarlett had acted like a 'bully', others said she acted well within her rights. 

Scarlett had told Roberts to help his camp maintenance team mate Adam Thomas collect water so that Carol Vorderman and Lisa Snowdon could finish washing up after dinner.

As he seemed to evade her request, Danny, 59, snapped: 'Martin, she's the President mate, whatever she says to do, you do it. You always answer her back like she's some silly kid and she isn't.' 

After Martin refuted the accusation, Danny replied: 'You do, every single time, mate. She's smart as a whip, she shouldn't need me to step in but you do it too often. 

Breakdown: I'm A Celebrity... Get Me Out Of Here fans called the Gogglebox star 'manipulative' on social media after a row over fetching water reduced Martin to tears

Tears: Martin's breakdown came after he clashed with Danny Baker, who accused him of treating jungle President Scarlett like a 'silly kid' when she asked him to chip in with chores

'If she tells you to run down there and bring it up on the top of your head, then you run down there and bring it up on the top of your head, alright?'

He continued: 'So we've had another row, you've took two steps forward and three steps backwards and it's not just me, I'm the spokesman.'

Roberts questioned whether he is the spokesperson to which Moffatt stepped in: 'Yeah it is, there is only so many times I can ask you politely.'

An apologetic Martin then said: 'I didn't realise I wasn't doing my bit, wow, OK, I shall make amends' - and later broke down in tears while sitting on a log.

Low moment: An apologetic Martin then said: 'I didn't realise I wasn't doing my bit, wow, OK, I shall make amends' - and later broke down in tears while sitting on a log

Heartfelt: Thinking his other campmates had gone to bed, he was soon comforted by former footballer Wayne Bridge

Tensions running high: When Scarlett came over to comfort him, their issues seemed to be resolved, with Martin promising that tomorrow was a 'new day'

Thinking his other campmates had gone to bed, he was soon comforted by Wayne Bridge and Olympic hockey player Sam Quek.

Then Scarlett noticed his tears and came over to comfort him, during which he revealed: 'Everyone thinks I'm treating you badly.'

Trying to explain herself, she said: 'Danny was sticking up for me, I've been made President and I'm very flattered and my job is to make sure everyone else is doing their jobs.

'Everyone else 100 per cent gets stuck in but I've asked you over 20 times really politely and you just haven't. Then as soon as one of the guys asks you, you do it.'

Martin concluded: 'Tomorrow’s a new day you won’t have to ask me twice to do anything.'

Despite the apparent peace the two reached, viewers took to Twitter in their droves to condemn Scarlett's actions.

@TearsnRain wrote: 'Think Scarlett is manipulative, false tears to control and bully Martin #ImACeleb @antanddec @imacelebrity'.

Another user added: 'Scarlett is a complete fake, I bet she's the biggest bully out of all them really #ImACeleb.'

Meanwhile abigailwalsh3 claimed: '@ScarlettMoffatt playing the victim 'he speaks down to me'? Mate, Martin speaks how speaks to everyone. Feeling sorry 4 marts #imacelebrity.'

Controversy: Despite the apparent peace the two reached, viewers took to Twitter in their droves to condemn Scarlett's actions

Support: Many fans leapt to the reality star's defence, reasoning that the argument arose because Martin hadn't listened to her

One Instagram user called @_melsalih wrote under a picture on Scarlett's social media account: 'She won't win she's a bully.

'She's a game player with a good agent she knows exactly what she's doing she throws all the balls to the others she's a ringleader in a school playground. Bully!'

They added: 'Public have already seen her true colours I live in Essex and 95% of people feel exactly how I feel about her. She needs to leave!'

However, many fans leapt to the reality star's defence, reasoning that the argument arose because Martin hadn't listened to her.

@georgiawade penned: 'Not sure why people are calling Scarlett a bully when Martin wasn't doing a job he was assigned to do! People love to throw around that word.'

Emotional: Scarlett cried on Saturday night after an argument between Martin and Danny

On Instagram, one user wrote: 'Can't believe the mean comments, I met Scarlett in summer she was lovely with my boys, talking to them and letting them take photos whilst she was out with family. 

'At the end of the day this is a grown man crying for being told about not pulling his weight!!!!'

Another added: 'You should be very proud, what a smashing young woman. Could teach that pain in the **** Martin a thing or two.' 

Despite the recent backlash, Scarlett is the hot favourite to be crowned Queen of the Jungle, with bookies placing her at 6/4 for her to win.

Sweet friendship: Scarlett's best pal in the jungle, actor Larry Lamb, comforted her