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Reese Witherspoon and Sarah Jessica Parker stun in black dresses at DirecTV Now launch in New York City

Published: 21:45 EST, 28 November 2016 | Updated: 03:41 EST, 29 November 2016

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Reese Witherspoon and Sarah Jessica Parker put on a stylish display on the red carpet for the launch of DirecTV Now at Venue 57 in New York City on Monday.

The 40-year-old Oscar-winning actress looked cute in a little black dress.

The simple frock had lace detailing on short sleeves and also at the bottom of her dress.

Beauty: Reese Witherspoon put on a stylish display on the red carpet for the launch of DirecTV Now at Venue 57 in New York City on Monday

She accessorized with pointy black heels and some vibrant red lipstick.

Reese styled her blonde locks in a natural style as she was seen beaming down the carpet.

Parker looked fabulous in a midi length, three quarter sleeved black dress.

Stylish as always: Sarah Jessica Parker looked fabulous in a midi length, three quarter sleeved black dress

The 51-year-old Divorce actress added a chic black and silver scarf, black tights and stilettos to her look as she added some jewelry to her winter style look.

Her dark blonde tresses were styled in a middle parting as she went for dark smokey eye make-up.

The dynamic duo were at the event for the launch of DirecTV Nows new streaming service, which now also features channels dedicated to both stars.

Subtle but pretty: The simple frock had lace detailing on short sleeves and also at the bottom of her dress

The man of the hour: John Stankey, CEO of AT&T's entertainment group, posing with Reese at the event

Consumers can subscribe to different levels and can stream between 60 to 120-plus channels, starting at $35 monthly and there is also a free 7-day trial.

The live TV streaming service is available on smartphones, tablets, Apple TV and Amazon Fire TV.

Lovely: The 51-year-old Divorce actress added a chic black and silver scarf, black tights and stilettos to her look as she added some jewelry to her winter style look

Simple but stunning: Reese styled her blonde locks in a natural style as she was seen beaming down the carpet

John Stankey, CEO of AT&T's entertainment group, wants to 'address a new audience.'

The launch was especially close to Reeses heart as the actress plans to create a new entertainment destination featuring high quality and exclusive content.

Moreover, she wants it to feature female-driven stories.

New venture: Reese is the founder of Hello Sunshine which aims to produce more female driven content and stories

Paving the way: She wanted to create a new entertainment destination featuring high quality and exclusive content, especially for females

She posted a photo on Instagram of her speaking at the event with the caption: 'So excited to partner with @att and #DirecTVNow to bring @hellosunshine's female-driven content to their customers!'

The busy mother and actress also has her own fashion brand Draper James, which she was also promoting today on social media.

Proud: She posted a photo on Instagram of her speaking at the event with the caption: 'So excited to partner with @att and #DirecTVNow to bring @hellosunshine's female-driven content to their customers!'

She posted a picture of herself in a picturesque bed in floral pajamas holding her laptop.

The blonde beauty captioned the photo: 'Who else takes #CyberMonday very seriously?! Christmas shopping here I come! (P.S. @draperjames has a big, sparkly sale too!)'