Kate Hudson goes chic in Boho maxi dress alongside mother/daughter duo Demi Moore and Rumer Willis at Gwyneth Paltrow's goop pop-up
Her goop website has divided opinion with fans due to the pricey goods promoted on it.
But Gwyneth Paltrow's pet project proved it has some serious star pulling power.
Some of the Oscar winner's close pals came out in support of the star's online blog in Los Angeles on Wednesday.
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Support: Gwyneth Paltrow's fellow blonde pal Kate Hudson arrived at the goop gift pop-up in LA on Wednesday looking casually chic in a boho style black ruffled maxi dress
Woman of the hour: Gwyneth looked incredibly chic in a black ensemble from La Perla's ready-to-wear collection, designed by the brand's Creative Director Julia Haart
The event marked the goop gift pop-up in Santa Monica, to show off the presents available on the site in time for the festive season.
Gwynnie's fellow blonde Kate Hudson arrived looking casually chic in a boho style black ruffled maxi dress.
She kept her look simple and classic, adding a dash of red lipstick which matched her manicure.
Also at the bash were mother-daughter Hollywood duo Demi Moore and Rumer Willis.
Close: Also at the bash were mother-daughter Hollywood duo Demi Moore and Rumer Willis
Matching: The coordinated in black ensembles, with Demi going for all one colour while Rumer opted for a white dress under a black blazer
Celebrate: The event marked the goop gift pop-up in Santa Monica, to show off the presents available on the site in time for the festive season
Business partner: Kate posed with Geraldine Martin-Coppola, General Manger of her Fabletics brand
Social scene: Also at the bash were fashion designer Monique Lhuillier and fashion insider Crystal Lourd
The coordinated in black ensembles, with Demi going for all one colour while Rumer opted for a white dress under a black blazer.
Also at the bash were fashion designer Monique Lhuillier and fashion insider Crystal Lourd.
The main woman wasn't at the bash, but Gwyneth recently defended her business against claims the products are not in the price range of most people.
She told Glamour magazine: 'Sometimes I'll get annoyed if someone's like, "Goop is so expensive." I'm like, "Have you looked at the website? Have you seen the range of price points? 'Cause we sell things that are $8." I'm like, "If you want to f**k with me, bring your A-game. At least have all your information.'
Entertainement: The main woman wasn't at the bash, but Rumer certainly enjoyed herself
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