Virtual vanity: Nation's most obsessed Facebook users spend a staggering EIGHT hours a day on the site

  • One in five Brits exaggerate their posts to appear more interesting

  • Most obsessed users log on twenty times a day

  • Some splurge on new clothes to avoid being tagged in same outfit twice

Love it or loathe it, Facebook has changed our lives, the way we connect with people, and even our shopping habits.

And it seems that young Brits are suffering from a serious case of ‘virtual vanity’ with one in nine admitting to checking Facebook over 20 times a day, according to new research.

The research, which examined the social media habits of 18-25 year olds, reveals the nation’s most obsessed Facebook users who log onto the site over 20 times a day spending an daily average of eight hours on the social networking site – the equivalent of a full working day.

Girls are the most Facebook obsessed and some even splurge on new clothes to avoid being tagged in the same photos twice

While the majority of young Facebook users spend far less time obsessing over their profiles – the average 18-25 year old spends 1hr 20 minutes on the site each day – huge numbers of youngsters admitted to worrying about their ‘online appearance’.

Over a third (38 per cent) of young adults admit to worrying about being tagged in unflattering photos.

Girls seems to be the most affected, with almost half claiming that friends seeing dodgy photos of them on Facebook is one of their major worries in life.

Worryingly, over a quarter admit to feeling unpopular when scrolling through posts of nights out they were not invited to, and one in five (19 per cent) go as far as to exaggerating their status updates to make their lives appear more exciting.

Huge numbers of youngsters cite 'online presence' as a big worry for them

Social media pressure clearly has a big impact on shopping habits, with almost a quarter of youngsters regularly splashing out on new clothes to avoid being tagged in the same outfit twice.

Duncan Jennings, co-founder of, who carried out the research, said: 'Facebook is an integral part of young people’s lives but it’s putting pressure on them to fit in and look the part, which is especially challenging for groups likes cash-strapped students.

'This generation of youngsters has grown up with social networking and it’s interesting to see the impact it’s having on way they shop.'