They're gone! Rihanna's award-winning velvet Puma sneakers sell out within ONE hour
They went on sale at 10:00 a.m. ET Thursday morning.
And by 11:20 a.m. ET, Rihanna's Fenty x Puma velvet creepers were completely sold out.
The site lists the coveted shoes as unavailable when you try to put them in the cart on the Puma website, although not all shoes indicate explicitly they are sold out.
Popular: They went on sale at 10:00 a.m. ET Thursday morning. And by 11:20 a.m. ET, Rihanna's Fenty x Puma velvet creepers were completely sold out
Elevate your look in Rihanna's Puma creepers
Rihanna is having an incredible year - headlining a world tour, filming a new movie and showing her Fenty x Puma collection at Paris Fashion Week.
And it keeps getting better. The Bad Gal's ever so popular creeper sneakers were deemed Shoe Of The Year and Rihanna was on hand to accept the award at the FN Achievement Awards in New York.
Platform sneakers are the perfect balance of fashion and function, guaranteed to elevate your look without the pain of wearing heels, so what’s not to love about them?
Sadly this exact version has now sold out, but follow the link on the right to Puma's website to shop the current collection.
Or get a similar style from the edit below.
Fan favorite: The sneaker, which comes in cement, burgundy, and black colorways, has been a favorite since it originally launched in September
The sneaker, which comes in cement, burgundy, and black colorways, has been a favorite since it originally launched in September, each new launch selling out faster than the one before.
Rihanna initially teased the new velvet version of her popular shoe design back in November with an Instagram post.
'It's that time again! #THECREEPER has returned in new velvet color ways! Available DECEMBER 8th at PUMA.com,' she wrote in the caption.
Coming soon: Rihanna teased the new launch in late November on Instagram, getting fans excited for December 8
This particular launch has fans more excited than normal. Rather than re-launching the popular suede style, the brand put out the velvet version, creating even more of a frenzy among loyal style-watchers.
Fans have been clamoring to get their hands on the shoes and many took their obsession to Twitter.
Some succeeded, while others were left empty-handed with burgundy seemingly the color of choice for many.
New and exciting: Rather than re-launching the popular suede style, the brand put out the velvet version
Award-winning: The shoe was recently awarded 'Shoe of the Year' at the 30th FN Achievement Awards in November (pictured here wearing her Fenty Puma line in September)
One fan wrote, 'Tried to get my hands on burgundy velvet creeper..already sold out in 18 minutes. Settled for black #Pumacreepers.'
Another pleaded with the social media universe to pray for her, tweeting: 'these shoes was the only thing on my Christmas list.'
Popular! Fans have been clamoring to get their hands on the shoes and many took their obsession to Twitter
Grown-up Christmas list? One fan says it's the only thing that was on her Christmas list and was hoping to make her wish come true
Success! Despite the high demand, some got what they wanted
Despite the high demand, some got what they wanted.
One successful fan excitedly sharing the news on twitter: 'Burgundy Velvet Creeper!! Got them.'
The shoe was recently awarded 'Shoe of the Year' at the 30th FN Achievement Awards in November.
Most popular? The burgundy seemed to be the most coveted color on social media
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