Need a Lidl spare cash? Multimillionaire heiress Paris Hilton flogs hair products in chic advert for budget supermarket
She is one of the world's most famous heiresses.
Yet Paris Hilton's incredible fame and heaving bank account did not stop her putting her name to budget supermarket Lidl, where she is flogging her hair products, complete with hairdryers, tongs and hot brushes.
The 35-year-old looked stunning in the new advert, in which she is seen sashaying out of a lift in a luxury apartment while exhibiting various hairstyles.
Paris has a string of endorsements behind her - ranging from a perfume empire to a rather bizarre collaboration with Carl's Jr. burger restaurants.
Her partnership with German supermarket Lidl may shock many as the low-cost chain is not often associated with superstars.
The proud Simple Life star took to Twitter on Tuesday to share a Boomerang clip from the shoot while adding the caption: 'I‘m excited to share my new collection from Lidl with you! Be the first to get it'.
Despite the intention behind the advertisement, Paris managed to scream sophistication throughout the entire shoot.
Just a Lidl bit: Paris Hilton's incredible fame and heaving bank account did not stop her putting her name to budget supermarket Lidl, where she is flogging her hair products, complete with hairdryers, tongs and hot brushes
Smiles all over: The 35-year-old looked stunning in the new advert, in which she is seen sashaying out of a lift in a luxury apartment while exhibiting various hairstyles
She looked sensational as she wowed in a pretty dove grey wrap dress while exhibiting her bouncy blonde waves.
As she jaunted out of the lift in a Parisian-style apartment, she gave a cheeky look to an enamoured looking bell boy.
Her look then transformed into a stunning black tea dress with a white Peter Pan collar while her hair also changed totally.
She then wore her hair in a straight style with loose waves worked into the ends while falling from a centre parting - she gazed into the camera in an expert fashion.
Why hello there! Paris has a string of endorsements behind her ranging from a perfume empire to a rather bizarre collaboration with Carl's Jr. burger restaurants
Out and a poutL As she jaunted out of the lift in a Parisian-style apartment, she gave a cheeky look to an enamoured looking bell boy
Proud mama: While Paris is clearly extremely proud of the collaboration, she appeared to leave her fans scratching their heads as to why she chose Lidl
Confused: While Paris is clearly extremely proud of the collaboration, she appeared to leave her fans scratching their heads as to why she chose Lidl
While Paris is clearly extremely proud of the collaboration, she appeared to leave her fans scratching their heads as to why she chose Lidl.
Twitter users penned: 'OMG, I thought this was a joke? lol... THIS CANNOT BE REAL... Who's the marketing genius that bagged Paris Hilton for Lidl because that's major!!!
'oh my god! what the actual f**k happened to queen Paris :((((... Everyone shading Paris for Lidl collection, but she's laughin all the way to the bank, knows how to get her paper.'
Paris follows in the footsteps of her pal Britney Spears who boasted a similar campaign with the company in Germany in 2014.
Major! Twitter users penned: 'OMG, I thought this was a joke? lol... THIS CANNOT BE REAL... Who's the marketing genius that bagged Paris Hilton for Lidl because that's major!!!
Teehee! Paris brought her typical brand of girly glamour to the advert
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