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One Blackfriars offers 20metre pool and 20-seat cinema inside development
Has snow cabin, rainforest showers and virtual golf course in leisure complex
Homes inside central London building start at £1.15million for one-bed studio
But 'super-prime' market has seen slump 'due to stamp duty and Brexit'

Published: 16:50 EST, 28 December 2016 | Updated: 19:20 EST, 28 December 2016

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They are the havens of the unfathomably wealthy, where marketeers use images of stunning couples flying in on helicopters to appeal to the elite, international buyers that will be able to afford the luxurious properties.

But the suave executive property advisers that sell spaces one of Britain's most exclusive developments are having to go to new lengths in order to offload the outrageously luxurious apartments.

At One Blackfriars, potential buyers are now being offered benefits such as an ice cabin within the central building, and jungle showers, allowing residents to cleanse themselves to the calming sounds of the rainforest.

One Blackfriars (on the right) is one of the newest additions to the London skyline and homes in the 50-floor building will cost up to £23million, although sales are slowing

New features inside the building designed to entice the international elite include a snow cabin, similar to this one seen inside the K West Hotel and Spa, also in London

Another of the features within the luxury building is a virtual golf course (like this one in Korea), as well as a whisky bar, a spa and a wine-tasting room

'The vase', as the building is becoming known, also offers a jungle shower experience, in which residents can cleanse themselves with the calming sounds of the rainforest

The 50-floor skyscraper, from which residents can enjoy views over 28 miles across London from the top, also boasts a 20-seat cinema and a wine-tasting room.

While gardens large enough for golf are a luxury even the super-rich can ill afford in the nation's capital, the building is offering a virtual golfcourse and a whisky bar for the more sporting among its inhabitants. Although there is a 'beautifully landscaped piazza,' according to one seller.

Buyers can also enjoy the usual trappings of London's exclusive apartment blocks, such as a resident-only 20-metre swimming pool, a sauna, a steam room, valet parking and a 24-hours-a-day concierge provided by Harrods.

But demand has fallen for homes in the building, known as 'the Vase' because if its shape, where homes start at £1.15million for a one-bedroom studio. The 6,000sq ft Kensington Suite on the 43rd floor is priced at £23million.

The building, under construction, is billing itself as London's most exclusive development. People will start moving in in 2018

The 50-floor skyscraper is the latest giant to arrive in London, joining other huge developments to have popped up over the last 20 years, such as The Gherkin and The Shard

It had been an exciting prospect when marketers first targeted rich international buyers for the 50-floor skyscraper ahead of the first move-in dates in 2018, but the market conditions for high-value homes are becoming ever-more challenging.

In the six months leading up to October, sales of new-build homes worth £5million or more are down 83 per cent on the same period in 2015, according to Land Registry analysis by London Central Portfolio (LCP).

The company named a three per cent rise in stamp duty on second homes, introduced by former Chancellor George Osborne, and uncertainty over Brexit as two of the main reasons for a drop in the 'super-prime' market.

The investment company claims that as a result, stamp duty receipts will fall by as much as £0.5billion.

Naomi Heaton, CEO of LCP comments: 'As can be seen over the last 6 months, the market appears to have finally succumbed to the constant residential tax hits from the Government. Against a backdrop of uncertainty around Brexit and the direction of travel of the UK's economy, it seems that the introduction of ARSD has been one step to far for both domestic and international buyers.