Suits Roo! Coleen Rooney launches her debut fashion range for Littlewoods

Coleen Rooney has launched her first ever fashion range that she helped design herself - and it's more affordable than her usual boutique favourites.

The 24-year old WAG even models the clothes herself she's so proud of her handiwork - and says the clothes should even suit those not married to multimillionaire footballers like husband Wayne.

She said of the range, for Littlewoods: 'I am often asked about the clothes I wear and my sense of style. By creating a range myself, I hope to make my favourite looks available to all.'

Pretty: Coleen Rooney poses in an off-the-shoulder dress from her first ever fashion range, designed for Littlewoods

Sparkly: The WAG has designed 25 pieces for the range including this silver-embellished party dress

She added that she'd enjoyed the creative process too, saying: 'I have really enjoyed the process of designing my first collection.'

The 25-piece spring/summer range will included maxi dresses, shifts, sharp tailoring and prom styles.

Coleen talked about her first high-fashion purchase - and it wasn't from a catalogue.

Talking to the Liverpool Echo earlier this month, she revealed: 'It was a Marc Jacobs dress from Justine at (Liverpool boutique) Cricket to wear to Wayne’s dad’s 40th.

Lady in red: This ruffled dress is also part of the mother-of-one's range

Wild thing: Coleen reclines in an animal-print dress

'I was 16 so it was quite a grown-up choice but I don’t know what made me choose that particular dress.

'I hadn’t seen it in a magazine, although if I see something I like it doesn’t matter what label it is or whether it’s high street or designer.'

The mother-of-one was named as the face of Littlewoods last year and appeared in the firm's Christmas television advert.

The fashion-crazy star has been fitting in her designing and modelling around looking after her one-year-old son Kai and Manchester United and England football ace husband Wayne.

Coleen's range is available now at and her new pieces preview on 25th February.

Feeling girlie: Coleen poses in a floral sundress (left) and goes for a more sultry look in a monochrome number

All white now: Coleen reclines on a wrought iron bench in a white shift dress

All maxed out: Coleen sits down on a wicker chair in a belted paisley-print maxi dress

Spare us any more of this colourful celebrity tat

by Liz Jones

Do we really need yet another range of clothes ‘designed’ by a celebrity, and a footballer’s wife, to boot?

Hot on the heels of the latest collection unveiled by Victoria Beckham on Sunday, comes this colourful tat by Coleen Rooney.

While both women are married to footballers who came of age at Man Utd, there the similarities end, thank goodness. My eyes hurt looking at this collection of dresses by Coleen, designed for Littlewoods.

Signature silhouette: Victoria Beckham (right) wearing one of her creations, and (left) a model showing fashion from the Fall 2011 collection shown by the singer turned designer recently

While Victoria has come up with a signature look of a restrained silhouette in muted colours with only herself in mind, ie, a woman with zero body fat but plenty of zeros in her bank account – Coleen’s range seems more suited to a five-year-old.

The skirts are very, very short, the style relentlessly girly and colourful and the fabrics...? Well, I wouldn’t want to be walking over any exposed cables at the next meeting at Aintree wearing this little lot.

Victoria may or may not have much creative input into her range (in Vogue she states proudly that she can ‘wrap fabric around my body’; listen, Love, I do that every time I get out the bath).



Do we really need another range of clothes designed by a celebrity?

Do we really need another range of clothes designed by a celebrity?

  • Yes, I'd buy it 4785 votes
  • No, it's colourful tat 45128 votes

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But if I were Coleen I would deny all knowledge of the provenance of these dresses. While there are enough rich idiots around to make sure VB’s frocks and bags (£9,000 and counting) sell out, I think Coleen’s prices – £59 to £85 for a day dress, £110 for a maxi – a little steep for her very young audience, and for such poor fabrics.

Bear in mind Gap customers considered Roland Mouret’s capsule collection, with gorgeous cut and cloth, too pricey at £75.

I sat next to Coleen at a show for George at Asda. She wore a simple black cocktail dress by George that looked so classy, it sold out in minutes. A bit of black, a bit of restraint, would have been good in this, her debut range.

But I do at least applaud her chutzpah, the fact she models the clothes herself, unashamed of her curves, and looks as if she is having fun playing dress up.

VB could do with stitching a little more joy into her unforgiving seams.

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