Built in 2010, the firm's website was intended for a market not yet overwhelmed by mobile devices and user experience awareness. Despite a robust information architecture, key information was hidden by the static, minimalist approach to layout and navigation. The site was difficult to use in the browsers it was designed for - moreso on a mobile phone or tablet.
An analysis of the firm's target market revealed a shortfall in brand perception due to potential clients being unable to find the information they needed. Cameron Chisholm Nicol would need a new website that could demonstrate their promise of excellence and innovation through highly engaging design, and content that promoted the firm's expertise and landmark achievements.
The new design engages visitors with a tidy, sophisticated layout using high-resolution imagery and a simpler, more intuitive navigation structure. At the first point of contact, the homepage, the site presents users with a full-screen feature of an iconic, high-profile Cameron Chisholm Nicol project.
To demonstrate the firm's breadth of experience, the project portfolio defaults to a visual collection of all work, allowing users to filter relevant content by sector, discipline and year. Individual case studies include immersive interaction effects and a lightbox style gallery, with standardised project details to exemplify the organisation and attention applied to every Cameron Chisholm Nicol project.
In the reimagined News section, visually balanced content layout makes it easy for users to find and learn about the firm's ongoing activity and achievements.
Finally, the site integrates responsive design practices to ensure an optimal user experience across a range of consumer devices.