As Lauren Conrad debuts her baby bump, her longtime hairstylist Kristin Ess reveals a new haircare line with Target

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Kristin tends to the tresses of stars like Lauren, 30, Lucy Hale, 27, and Jenna Dewan Tatum, 36
The celebrity hairstylist is launching a 15-item haircare line that features shampoo, conditioner and styling products
Kristin Ess Hair will launch January 15 on Target.com

By Lindsey Unterberger For Dailymail.com

Published: 15:02 EST, 11 January 2017 | Updated: 16:45 EST, 11 January 2017

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Yesterday, Lauren Conrad, 30, showed off her itty bitty baby bump on her official site LaurenConrad.com. Her team, who posted the photo, titled the post 'Oh hello, cutest baby bump ever!'

But the former Hills star isn't the only member of her entourage with big news to share.

Earlier today, Kristin Ess, LC's longtime hairstyle, announced that she has created a line of hair products exclusively for Target.

Hair envy! Kristin Ess, who is the hairstylist behind many of looks seen on (from left) Lucy Hale, 27, Jenna Dewan Tatum, 36, and Lauren Conrad, 30, is launching her own product line

Two of a kind: Kristin (right) and Lauren (left) have worked together for years

Kristin, who also regularly works with stars like Lucy Hale, 27, and Jenna Dewan Tatum, 36, has 20-plus years of experience and is the co-founder of the tutorial-heavy hair and make-up site TheBeautyDepartment.com.

Her goal for the 15-product line that's aptly named Kristin Ess Hair is simple: help everyone have a good hair day every day.

'I don't want anyone feeling like they were left out of this line," the LA-based stylist told Refinery29. "From the straightest, curliest, finest, thickest — the gang's all here.'

Spreading the word: Kristin is known for her unique, textured hairstyles. She debuts many of them on TheBeautyDepartment.com and on her own Instragram account @kristin_ess

Braids for days: Her braided updos are wedding - and Pinterest - gold! Try the Kristin Ess Hair loose powder on similar styles for an undone look that still holds

In the spirit of accessibility, price was also important to Kristin. The products range from $10 to $14 and will be available on Target.com beginning January 15 and in Target stores on January 22.

Kristin is known for creating hairstyles with texture - whether that is in the form of waves, braids or ponytails - so expect products designed to help achieve just that.

To give hair grit, for example, try the Working Texture Loose Styling Powder. Or for hair that looks fuller either up or down, pick up the Instant Lift Volumizing Mousse or Thickening Spray.

A collection in the making: Of the Pantone chips at right, Kristin wrote, 'Been faced with some pretty serious decisions for the past 2 years. Emphasis on the pretty...' Those decisions became led to the product packaging colors (left)

Kristin often experiments with bangs (both real and fake) on her clients. If you've got fringe, she recommends hitting them with a few shots of her Style Reviving Dry Shampoo.

'Spraying this on bangs also keeps them fresh and airy, instead of weighed down and piece-y,' she told Refinery.

Other standouts include a super-hydrating shampoo and conditioner and a beach wave spray that she claims leaves hair shiny and separated, not crunchy.

See the entire collection here:

From left: The One Signature Shampoo, $10, The One Signature Conditioner, $10, Frizz Management Cleansing Conditioner, $14, and Strand Strengthening Reconstructive Mask, $14

From left: Weightless Shine Leave-In Conditioner, $10, and Weightless Shine Working Serum, $14

From left: Refine Signature Finishing Spray, $14, Soft Shine Beach Wave Spray, $14, Dry Finish Working Texture Spray, $14, Style Reviving Dry Shampoo, $14, Working Texture Loose Styling Powder, $10, and Depth Defining Water-Based Pomade, $10

From left: Instant Lift Volumizing Mousse, $14, Hydrating Curl Defining Crème, $10, and Instant Lift Thickening Spray, $14

Lauren will no doubt be a fan of Kristin's products.

The author/entrepreneur announced her pregnancy with a photo of her sonogram on her personal Instagram account on New Year's Day. This is the first child for Lauren and husband William Tell, 36. The pair have been married since September 2014.

Below she shows off her growing baby bump in a cute T-shirt dress - with enviable hair, of course!

Social baby: Lauren showed off her bump on her website recently (left). She announced her pregnancy (a first for her and husband William Tell) over Instagram on New Year's Day (right)