Charlotte McKinney flaunts her ample assets as she and Joe Jonas strip to their underwear for VERY provocative Guess campaign, while Hailey Baldwin models the brand's latest clothing

  • Charlotte, 23, and Joe, 27, are nearly naked in the new ad images 
  • Hailey Baldwin also stars in a new campaign for the brand's Guess Originals 1981 Anniversary Capsule collection alongside Stefano Sala

By Carly Stern For Dailymail.com

Published: 13:43 EST, 11 January 2017 | Updated: 17:45 EST, 11 January 2017

Anyone not already dreaming about getting into Charlotte McKinney or Joe Jonas' underwear is about to start, thanks to the celebrity duo's steamy new Guess campaign.

Charlotte, 23, and Joe, 27, star in a very sexy set of ads for the brand's Spring 2017 collection, modeling jeans, sporty underwear, and — in Charlotte's case — some lacy lingerie.

Guess also debuted today a new campaign with Guess Girl Hailey Baldwin, who models limited-edition pieces from the brand's Guess Originals 1981 Anniversary Capsule collection, which celebrates its 35th anniversary.

Ooh-la-la! Charlotte McKinney models underwear in the new Guess campaign

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Charlotte McKinney flaunted her enviable curves for the brand that put "curvy" on the map--Guess.

She posed in this two-piece lingerie set from the capsule collection celebrating Guess Originals 1981 Anniversary.

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Wowza: She poses alongside sexy singer Joe Jonas

Taking it off: Joe, 27, strips down in several shots for the camera

Charlotte models a few pieces of lacy lingerie as well as sportier designs 

Lucky: The two look particularly sultry when they pose togheter

Charlotte and Joe really turn up the heat in their sizzling ads, which see both stars stripping down for camera.

Joe's seriously ripped physique glistens with sweat as he lifts off his shirt, folds down his jeans, and reveals his bulging boxer briefs. 

He flaunts more than just his chiseled six-pack as he teasingly pulls down the side of his underwear.

Charlotte, meanwhile, stuns with windswept hair as she offers the camera her best pouty lip and figure-flattering pose.

Pushing to the limit: Joe said he worked out hard to train for the ads

Worth it: He said his trainer put him through the ringer to prepare

He was then clearly oiled up to look sweaty when the camera snapped

Joe said it was a 'fun' shoot and that he had never done an underwear campaign before

Phew! In this shot, the sweaty star finally got a fan to cool off

She models matching bra and panty sets in a few solo shots, then joins Joe for some remarkably hot couple's photos.

In one, Joe appears to be taking off Charlotte's jeans to reveal a sporty thong underneath, and in another she straddles him from behind.

'It's been a fun shoot, and my first time doing [an ad] in underwear, so it's pretty exciting,' Joe told E! News, adding that his trainer put him 'through the ringer' with boxing and cardio to prepare.

Sticking around: Hailey Baldwin has been a Guess girl since last year

Gorgeous: She also poses in a new set of images for the brand

Stunning: She models the Guess Originals 1981 Anniversary Capsule collection

Throwbacks: All of the vintage-inspired pieces pay homage to the brand's past

Hailey also stripped down to underwear, but only for a couple of shots

'Even though I've been doing this for four years now, I still have to pinch myself coming into work,' Charlotte added.

Hailey's ads are more covered up, but no less sexy as the 20-year-old clearly knows how to work the camera.

She poses with fellow model Stefano Sala in several denim and vintage-inspired outfits. The throwback capsule collection will launch in March .

The whole wardrobe: She also modeled denim tops, and shoes

Nice: She posed alongside hunky male model Stefano Sala

Happy birthday! The brand is celebrating its 35th anniversary

Get it soon: The capsule collection will debut this March

Hailey even looks like a '90s supermodel with her hair and make-up in the ads

 

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