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Ashley Graham the brunette bombshell sizzles in bra and underwear to promote her Addition Elle lingerie collection

Published: 15:30 EST, 12 January 2017 | Updated: 16:40 EST, 12 January 2017

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She's never been shy about showing off her voluptuous figure.

And Ashley Graham put her curves on full display once more, this time in lingerie she designed herself for Addition Elle.

The 28-year-old model sizzles in the latest campaign, wearing bold purple and black pieces from the Dark Beauty collection.

Wow: Ashley Graham put her curves on full display once more, this time in lingerie she designed herself for Addition Elle

The Sports Illustrated Swimsuit Issue cover girl stuns in the latest campaign for the curves friendly company.

The Dark Beauty collection she designed is currently available for purchase on Addition Elle.

In one steamy shot, Ashley poses in high-cut purple lace underwear while gazing into the camera.

She shows off her ample cleavage in a matching bra with black straps while sporting dark red lipstick and gold eye makeup.

Steamy: The 28-year-old model sizzles in the latest campaign, wearing bold purple and black pieces from the Dark Beauty collection

Flawless: The Sports illustrated Swimsuit Issue cover girl stuns in the latest campaign for the curves friendly company

Look hot to trot in a pink bra like Ashley

Addition Elle 2017 Collection

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She's flying the flag for curvy women everywhere and Ashley Graham looks great doing it...

Not only is she known for her underwear range at Addition Elle, she inspires women everywhere and is a model too, not to mention her website full of fashion tips - she is one busy woman!

But it's the stunning lingerie designs we particularly love that kept women's varying figures in mind when produced. The pieces are practical and pretty and we love Ashley's motto: 'sexy is a state of mind'.

Take for instance the lingerie set she's donning here in advertisements for the latest sizzling hot collection from Addition Elle.

We're particularly loving her hot pink bra that features a sexy black lace overlay and strappy design.

The best part? We can steal a slice of Ashley's sex appeal by shopping her exact look by clicking right. Shop her matching panties in the edit below where we have also rounded up some of our favorite alternatives in hot pink.

* PRICES MAY NOT BE AS ADVERTISED

...NOW GET ONE LIKE IT

Ashley paired the vampy makeup with wavy tresses and delicate gold jewelry to round out the revealing shoot.

This is not the first time she's designed for Addition Elle; she has both created and modeled her collections for the brand since 2013.

The beauty, who is an advocate of body confidence, was previously just a model for the brand; after five years of modeling for Addition Elle, she approached them to design her own line, according to Vogue.

Amazing: She shows off her ample cleavage in a matching bra with black straps while sporting dark red lipstick and gold eye makeup

Smoke show: In one steamy shot, Ashley poses in high cut purple lace underwear with a matching bra and nylons

Beautiful lady: Ashley paired the vampy makeup with wavy tresses and delicate gold jewelry to round out the revealing shoot

'It is really hard to find lingerie that's both supportive and sexy,' she told Vogue.

Pieces from the model's new collection are priced between from $30 to $95; sizes available range from a 36DD to 42H.

In an interview with V Magazine, Ashley touched on why she decided to create her own collection; she said that she 'couldn't find lingerie that would fit my 36DDD boobies. Boobies, I can't believe I just said boobies. Breasts!'

All eyes on her: This is not the first time she's designed for Addition Elle; she has both created and modeled for the brand since 2013

Impeccable: The beauty was previously just a model for the brand; after five years of modeling for Addition Elle, she approached them to design her own line, according to Vogue