'Fat is NOT lazy': Nine women talk frankly about their figures as they pose in underwear for body image project

  • Australian blogger, Olivia White, has released a new body image project
  • In the campaign and video, nine different women share their body stories
  • The campaign aims to force people into seeing women as more than a body size
  • 'Fat is not bad. Thin is not good. Fat is not lazy,' the project states
  • Since the clip was uploaded, it has resonated with thousands of people online 

By Sophie Haslett For Daily Mail Australia

Published: 02:44 GMT, 23 January 2017 | Updated: 02:44 GMT, 23 January 2017

What with the never-ending stream of perfect bodies on Instagram, alongside fit mums and others who appear to bounce back almost immediately after giving birth, it can be hard for women to feel good about their bodies.

This is just one of the reasons why the Australian blogger, Olivia White, has released a new video and campaign surrounding women's body image and self esteem.

Titled I AM #MORETHANMYBODY, the video shows nine women talking frankly about their figures and how they learned to love themselves.

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Australian blogger, Olivia White, has released a new video and campaign surrounding women's body image and self esteem 

The project features the stories of nine different women and is titled: 'I AM #MORETHANMYBODY' (pictured: one of the case studies)

The powerful footage invites people to see women as 'more than' simply their shape or size (pictured: the video)

The powerful footage invites people to see women as 'more than' simply their shape or size.

'The word fat is just a body shape. It doesn't mean that you're lazy, it doesn't mean you lack discipline,' one of the women included in the project said.

'I want to make sure that I have the same influence on my daughter as my mum had on me,' another added.

The project, shared on the House of White blog, incorporates nine personal stories from women who span a broad spectrum of dress sizes and attitudes

The project, shared on the House of White blog, incorporates nine personal stories from women who span a broad spectrum of dress sizes and attitudes.

All of the women approached Olivia White personally after she shared a story about her own journey to self love last year.

 Women are being taught to hate themselves... We are fat shamed and in the next breath we are skinny-shamed

One woman, Alys's, tale is particularly resonant, as even though she says she still hasn't reached the 'nirvana of body acceptance and self love', she argues that she has had enough of body shaming:

'Fat is not bad. Thin is not good. Fat is not lazy. Thin is not industrious. Fat is not sick. Thin is not healthy... 

'Women are being taught to hate themselves... We are fat shamed and in the next breath we are skinny-shamed,' Alys said.

One woman, Amy (pictured), 30, said that she has only come to love her body in the past two and a half years 

Since the project was shared on social media 15 hours ago, it has already generated a huge public response

Alys is not alone in her hatred of the labels attributed to women and their dress sizes.

Amy, 30, says that she has only come to love her body in the past two and a half years.

'After years of dieting, exercising to no end, cutting out food, it has taken having two beautiful daughters to change this,' she said. 

'My girls have not only changed the way I see and perceive my body but also how I see the world!'.

As well as amassing more than 25,000 views and hundreds of shares, the creator, Ms White, has also had many people email her with their own stories and feelings

Ms White told Daily Mail Australia that she received a note from a 14-year-old girl who said that she was struggling with anxiety and depression

Since the project was shared on social media on Sunday, it has already generated a huge public response 

Another woman who took part in the project, Anueta, spoke of battling sexual abuse in the past and 'fighting' her body throughout her teenage years.

But since she has had a child, Anueta said: 'I couldn't care less that I’m not back to my pre-baby body yet, my baby doesn’t care either'.

Since the project was shared on social media on Sunday, it has already generated a huge public response.

Anueta (pictured), spoke of previous sexual abuse and 'fighting' her body

But since she has had a child, Anueta said: 'I couldn't care less that I’m not back to my pre-baby body yet, my baby doesn’t care either'

In the campaign, Liv (pictured), said: 'Fostering positive body image in young people begins at home'

As well as amassing more than 25,000 views and hundreds of shares, the creator, Ms White, has also had many people email her with their own feelings.

Ms White told Daily Mail Australia that she received a note from a 14-year-old girl who said that she was struggling with anxiety and depression.

Since she watched the campaign, she has built up the courage to go and speak to her mother about her problems.

'It's so amazing to read things like this [letter] and know I've made a difference!,' Ms White said.

'This is exactly why I did this!'.

To read more from the women behind the I AM #MORETHANMYBODY project, click here. 

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