A mine of social media must-haves! Innovative jewelry retailer turns the internet's biggest stars into designers with chic and creative collaborations that won't break the bank

• e-mail

We're all guilty of scrolling through Instagram and obsessing over the off-duty stylings of our favorite fashion insiders and coveting their closets.

Enter Motif, an online retailer that puts social media stars at the center of their business. 'Motif provides the world's top and trending influencers the opportunity to create, curate and style their own accessories,' says Motif Co-Founder, Stuart LaBrooy. 

Housing 800 accessories at a time, you can blissfully get lost in the vortex of never-ending jewels. Here, get to know this awesome one stop shop for the modern day jewelry fanatic.

KOREATOWN COLLECTION 

Koreatown Collection: Beauty Blogger and YouTube star, Rae, took inspiration from her grandmother's fondness of pearls, and her love of Los Angeles' Koreatown, for her Motif collection

'Online influencers have created this amazing connection between their community. It's this authentic, personal, intimate interaction between their following and themselves that has never existed before,' says Stuart. 

Unlike celebrities who will endorse just about anything, influencer-designed product comes from a very personal place. They want their goods to have the same authenticity as the content on their feeds, and they have their community in mind when creating it.

Designing for Motif is a four stage process that includes mood boards, sketches, 3D designs, 3D prints and samples. 'The social media stars are very involved from beginning to end,' says Senior Designer Anousha Ravazi (who honed her craft working at Mont Blanc, Tiffany & Co. and Birks of Canada).

BEVERLY Double-Sided Stud by The Raeviewer x Motif, $119; motif.com. Right: GRAMERCY Double Leather Cuff by The Raeviewer x Motif, $70; motif.com

Beauty Blogger and YouTube star, Rae (pictured above), took inspiration from her grandmother's fondness of pearls, and her love of Los Angeles' Koreatown for her Motif collection. 

'It's amazing how each influencer's story is unique and how these stories can trigger very creative pieces,' says Anousha. 'We scour the entire world looking for creators that will bring personality, style and diversity to our range of micro-labels, and every time they inspire us,' says Stuart.

With each collection being limited edition (available for 2-3 months or while supplies last), the product is like nothing else on the market.

Mix-n-match: Incorporating the geometric influences of Koreatown's traditional signage and her grandmother's appreciation of pearls with a little sparkle, the luxury beauty editor and makeup artist's collection is great for everyday wear

LIVE BEAUTIFULLY COLLECTION 

Live Beautifully Collection: YouTuber Cassandra Bankson models the Global Inspiration Locket from her Motif collection 

Known for developing techniques to flawlessly cover her acne prone skin, YouTuber Cassandra Bankson, hopes her collection will give it's wearer the inspiration, confidence and optimism to live “beautifully inside and out”.

The model became an inspiration to her fans for candidly sharing her struggles with bad skin, through self-love and with an upbeat and positive attitude.

Cassandra's collection features butterflies and globes as a reminder that no one is alone in their struggles and that there will always be occasional hardships but you can draw inspiration and strength from every situation.

Global Inspiration Locket by Cassadra Bankson x Motif, $111; motif.com

Navigating Beauty Cuff by Cassandra Bankson x Motif, $79; motif.com

Left: Strength in Numbers Butterfly Ring by Cassandra Bankson x Motif, $49; motif.com. Right: Beautiful Together Butterfly Earrings by Cassandra Bankson x Motif, $39; motif.com

All in the details: Cassandra's collection features butterflies and globes as a reminder that no one is alone in their struggles, and that while there will always be occasional hardships, you can draw inspiration and strength from every situation

 EN POINTE COLLECTION

En Pointe Collection: Melodee Morita x Motif was inspired by the ribbons of ballerina “pointe” shoes and her values of strength, confidence and community when creating her line

Ballerina-turned-Instagram star Melodee Morita took inspiration from dance to create her elegant four piece collection.  

'When I was younger, I was extremely shy. I couldn’t raise my hand in class, and I was terrified of public speaking,' said Melodee.

Her mother enrolled her in ballet and that's where she found her inner strength. Today Melodee works as news reporter, a YouTuber and as a professional emcee. 

'I hope that my “En Pointe” collection will always remind you of your inner strength and courage, and help you open yourself up to new people and experiences, just like it does for me.' 

Left: Developpe Choker by Melodee Morita x Motif, $85; motif.com. Right: Chaines Necklace by Melodee Morita x Motif, $45; motif.com

Left: Renverse Earrings by Melodee Morita x Motif, $49; motif.com. Right: Arabesque Choker by Melodee Morita x Motif, $39; motif.com

In addition to the limited edition collections, the site carries a varied portfolio of international artists and designers (with prices ranging from approximately $30-$250), plus editorial features, that are constantly rotating based on demand and trends.   

'We want to encourage people to visit Motif and find fashion inspiration and micro-labels that resonate with them,' says Stuart.

Curated collections like the one's below by style stars Meeka (@catchmeeksifyoucan), Kandja Syll (Pretty Weird Bombshell) and Kirsten Anderton (The Fashion Faddist) (below), make it easy to shop what's hot without doing any work.

SHOP THE EDIT 

Meeka is the style influencer and foodie behind @catchmeeksifyoucan and these are the pieces she's loving

Spiral Zen Earrings, $157.95; motif.com

Born in Heaven Layered Necklace, $44.95; motif.com

Fashion Geometry Bracelet, $40.95; motif.com

'Our vision for Motif is to take the creativity of the designers, artists and influencers we work with and give consumers a way to shop that lets you embrace diversity, self-expression, experimentation and fun.

'After all, isn't that what fashion's supposed to be about,' asks Stuart.

Beauty's Eye Earrings, $50.95; motif.com

Greedy Ring, now $20.99; motif.com

Kandja Sylla is the lifestyle blogger behind Pretty Weird Bombshell. Here are her top picks

True Self Bracelet, now $41.99; motif.com 

Next up on the Motif roster: Kirby Morris, Genevieve Liebscher of The Style Sauce, Michaela d'Artois, Lavenda Memory of Lavenda's Closet, Ashley Guyatt of Ashbegash, Molly Hogan of Trendy Chickadee, Sarah Boyd of Simply Inc. and Samantha Smith of What Would Kiki Wear. 

Interested in having your own creator partnership? Motif just started accepting applications. Contact creators@motif.me

Ox Horn Pearl Necklace, $54.95; motif.com

Pearls At Hand Ring, $39.95; motif.com

Kirsten Anderton is the creator of the Melbourne-based style blog The Fashion Faddist. Shop her edit here 

Ox Horn Pearl Earrings, now $43.99; motif.com