Just like mom! Rumer Willis stars in Gap campaign paying homage to mother Demi Moore and her 1990 ad

By Paul Chavez For Dailymail.com

Published: 22:43 EST, 2 February 2017 | Updated: 16:21 EST, 3 February 2017

Rumer Willis showed her shoulders in a new Gap campaign on Thursday just like her famous mother Demi Moore did nearly 30 years ago.

The 28-year-old entertainer wore a faded denim jacket pulled down to show a large left shoulder tattoo.

Rumer shared the ad image on Instagram and wrote in the caption: 'How you gonna show off your jean jacket? #TheArchiveReissue @Gap Limited edition out today!'. 

Limited edition: Rumer Willis shared an image from her Gap campaign on Thursday that pays homage to her mother Demi Moore's ad in 1990

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They may love their designer labels, but the celebrities do dressed down like the best of us and no one loves a denim jacket quite like us over here at Fashion Finder.

But asides from cutout pencil skirts, plunging necklines and figure huffing dresses Rumer is still a sucker for a denim classic and this trucker jacket by Gap is about as classic as you can get.

Take a look at her latest campaign for the high-street label wearing this light blue beauty with a pair of black skinny jeans and a simple white tank. The images speak for themselves!

So we reckon it's time to update your denim jacket for the new season. Click right to copy Rumer and buy her jacket direct from the source. Otherwise do it in denim on a budget with Booho, Forever 21 and Topshop.

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Gap brought back 15 styles from the 1990s and revisited ads from the era with the offspring of their former campaign stars.

Demi, 54, was featured in a 1990 advertising in which she also had a denim jacket down around her shoulders.

Gap also put several other famous offspring in outfits reminiscent of their parents' ads for the retro styles available on February 7.

Lizzy Jagger wore a black bodysuit like the one her mother Jerry Hall wore. 

Shoulders bared: Demi bared her shoulders also in her Gap denim jacket ad

Evan Ross was featured in a logo tank-top that paid homage to the tank his mother Diana Ross wore in her 1991 ad.

Steven Tyler's daughter Chelsea, Kim Gordon's daughter Coco and DJ TJ Mizell, who is the son of Jam Master Jay of Run DMC, also took part in the retro campaign.

Rumer celebrated the grand opening on Wednesday of her FISHBOWL bar and lounge in New York City. 

Retro campaign: Rumer joined other offspring of Gap advertising stars from the 1990s in the new campaign

The establishment is located in the basement of the Dream Midtown hotel.

Guests at the venue can play Skee-Ball, bowl on shortened lanes with large balls and lounge on plaid benches.

Rumer's younger sister Scout, 25, was spotted on Thursday in Los Angeles on a fast-food run. 

Food run: Scout Willis was spotted on Thursday making a fast-food run in Los Angeles

Scout donned a white short-sleeved blouse and white trousers while holding a bag of food and a drink from In-N-Out Burger.

She also wore dark flats and had her dark hair down and parted down the middle.

Demi and ex-husband Bruce Willis, 61, had daughters Rumer, Scout and Tallulah together before their divorce in 2000.

Burger chain: Rumer's little sister wore an all-white outfit while grabbing grub at In-N-Out Burger

 

 

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