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'I'm a sex goddess!' Teen Holly Willoughby, 18, grabs her assets as she makes saucy profession in sizzling throwback lingerie ad

Published: 06:37 EST, 2 February 2017 | Updated: 07:53 EST, 2 February 2017

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Before her squeaky clean days on daytime TV, she found fame as a model.

And Holly Willoughby sexy past has caught up with her, after an advert for lingerie giant Pretty Polly has surfaced, showing the TV presenter, then 18, sizzling into the camera while branding herself a 'sex Goddess'.

The 35-year-old blonde beauty looked stunning in the advert as she grappled with her ample cleavage while joining a bevy of lingerie clad models in speaking through the technology of bras.

Holly was first spotted by talent scouts in 1995, at the tender age of 14, when she was at The Clothes Show Live and was later signed to Storm Model Management.

After enjoying a number of gigs in teen magazines, including Just Seventeen, More! and Mizz, she later scooped her big contract with Pretty Polly, where she stripped down to lingerie for a number of sexy campaigns.

In the 1998 advert, the set is made to look like a science experiment with a nervous professor seen saying: 'Everything you've always wanted to know about... bbbb but we're afraid to ask. This is the story of how your bras began. We begin the test in five seconds... three... two... one.'

The scene then shoots to Holly is a stunning pink balcony bra, where she is seen exclaiming: 'I'm a sex goddess!' before grabbing her cleavage and saying: 'Don't squeeze them! Lift them!'

Hold on tight! Holly Willoughby sexy past has caught up with her, after an advert for lingerie giant Pretty Polly has surfaced, showing the TV presenter, then 18, sizzling into the camera while branding herself a 'sex Goddess'

Stunner: The 35-year-old blonde beauty looked stunning in the advert as she grappled with her ample cleavage while joining a bevy of lingerie clad models in speaking through the technology of bras

Hold on! Holly was first spotted by talent scouts in 1995, at the tender age of 14, when she was at The Clothes Show Live and was later signed to Storm Model Management

Having become a beloved face of daytime TV, it would be very easy for fans to forget Holly's lingerie-clad past, yet she has always been candid about her career roots.

In a 2012 interview with MailOnline, when asked about a return to her bra-baring ways of days gone by, she admitted it was not out of the question: 'When I started, I did a lot of lingerie work but it was for Pretty Polly, which is a very safe brand...

'It’s been less than a year since I had my second baby so I would need some time to get in shape, but I would consider it. Having the time to do all these things is the real problem.'

Despite her stratospheric TV career, she has always been candid about her start, as she previously explained: 'Suddenly, I went from reading teen magazines like Just 17, Mizz and More to being on their covers!

Back then: Having become a beloved face of daytime TV, it would be very easy for fans to forget Holly's lingerie-clad past, yet she has always been candid about her career roots

Way back when: In a 2012 interview with MailOnline, when asked about a return to her bra-baring ways of days gone by, she admitted it was not out of the question: 'When I started, I did a lot of lingerie work but it was for Pretty Polly, which is a very safe brand...'

'I landed a lot of magazine work initially and it was all a bit surreal to me. Luckily, I didn’t get any catty comments or sniping from my friends. I’d been at the same school since I was five, so we were all very close.

'I modelled for five years, and got a good insight into how the media worked, and at that age it was simply a fun job. knew it wouldn’t last for ever but it helped raise my profile and brought me to the attention of a casting director for CITV...

'I appreciate it was down to luck that it happened – modelling is a hard field to break into these days and I’m grateful I never saw the dark side of the industry. It opened a lot of doors for me that I never thought were possible.'