Trump supporters call for boycott of Budweiser after it unveils Super Bowl ad telling the story of its founder's journey to the US as an immigrant

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President Donald Trump's supporters are vowing to never drink Budweiser beer after parent company Anheuser-Busch rolled out its Super Bowl commercial retelling the immigrant tale of its co-founder.

With the American public bitterly divided over the question of immigration in the wake of Trump's controversial executive orders, the hashtag #boycottbudweiser went viral Saturday on Twitter.

The company's Super Bowl commercial, titled Born the Hard Way, is a 60-second, highly produced clip which tells the story of German immigrant Adolphus Busch's journey to America in 1857.

The ad shows Busch encountering hostile anti-immigrant sentiment upon his arrival in America - a sentiment that some say parallels current attitudes toward Muslim refugees. 

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Budweiser's new Super Bowl ad tells the story of when its co-founder, Adolphus Busch, traveled to the US as an immigrant in 1857

Eventually, after trudging through swamps and sitting on a small boat among a huddled mass of travelers, Busch arrives in Missouri. 

A man, who conveniently happens to stroll past the signature Budweiser Clydesdale horses, approaches and says: 'Welcome to St Louis, son.'

He then heads inside a pub, where a man - who is revealed to be Eberhard Anheuser, with whom Busch would form Budweiser's parent company, Anheuser-Busch - offers him a beer. 

Busch then shows Anheuser a sketching of a bottle adorned with the Budweiser logo, and the pair shake hands. 

Busch (left) is seen in the ad receiving a hostile welcome, with locals shouting at him to leave the country and go home

'This commercial shows the start of Budweiser's journey,' Anheuser-Busch Vice President Ricardo Marques said in a statement.

'And while it is set in the 1800's, it's a story we believe will resonate with today's entrepreneurial generation - those who continue strive for their dreams.'

'Way to go, Budweiser,' tweeted Kathy Pierce. 'You've managed to piss off middle America. You know, the people who used to drink your beer'

'Sorry Budweiser, I liked sipping you while chewing on Teriyaki Beef Jerky, but it will Stop now!' tweeted another commenter

Dawn Lee tweeted that Budweiser 'has decided to make fun of Trump during their commercials at the Super Bowl'

'We don't need you beer, your opinions, and your illegal immigrant,' tweeted another Twitter user

Norma Earls tweeted that she's 'never been a Budweiser drinker' and that 'now, I will never be'

One Twitter user came to the company's defense, bashing those calling for a boycott as racist

The commercial appears to have been interpreted by Trump supporters as a rebuke to the president's policies, however the alcohol behemoth said it was not made with that in mind.

'Way to go, Budweiser,' tweeted Kathy Pierce. 'You've managed to piss off middle America. You know, the people who used to drink your beer.' 

'Sorry Budweiser, I liked sipping you while chewing on Teriyaki Beef Jerky, but it will Stop now!' tweeted another commenter. 

But the ad then continues to show Busch (right) unveiling his dream beer to a man in a bar - who turns out to be Eberhard Anheuser, with whom Busch would form Budweiser's parent company, Anheuser-Busch

Dawn Lee tweeted that Budweiser 'has decided to make fun of Trump during their commercials at the Super Bowl.' 

'We don't need you beer, your opinions, and your illegal immigrant,' tweeted another Twitter user. 

Norma Earls tweeted that she's 'never been a Budweiser drinker' and that 'now, I will never be'. 

One Twitter user came to the company's defense, bashing those calling for a boycott as racist.

Budweiser Vice President Ricardo Marques (pictured) said: 'This commercial shows the start of Budweiser's journey, and while it is set in the 1800s, it's a story we believe will resonate with today's entrepreneurial generation'

Budweiser insists that the commercial's message is apolitical. 

'This story celebrates Adolphus Busch's American dream and the bold vision to brew the best beer in the world,' Budweiser 'master brewer' Peter Kraemer said. 

'While everyone knows Budweiser, they don't necessarily know our story and how we came to be brewed the hard way.'

The company added the ad had been in the works before Trump signed his travel ban last week.  

Politically-intended or not, the commercial is certainly pricey for Budweiser.

The beer giant however said it is not in response to Donald Trump's travel ban, adding it had been in the works before that was announced last week

A 30-second spot came with a $5million price-tag for Sunday's Super Bowl, according to the New York Times, meaning Anheuser-Busch would have shelled out $10million.

This year is the 28th in which Budweiser was the exclusive beer advertiser during the Super Bowl, and the 42nd Anheuser Busch has been part of.