The Weeknd models for H&M's Springs Icons campaign... while his girlfriend Selena Gomez shares new music on Instagram
The Weeknd got himself a sweet new gig as a model for H&M.
In new photos released on Thursday, the singer sported some of the fashion store's clothing for their upcoming Springs Icons campaign.
The 26-year-old gave off a charming vibe in the pictures as he donned some fun clothes for the season.
Modeling gig: The Weeknd has collaborated with H&M for their Springs Icons campaign. Here he is in one of their photos
So suave: The singer kept it charming with a leather jacket for the new fashion collection
The Weeknd, whose real name is Abel Tesfaye, kept it casual in some of the photos with a long black coat and a white shirt.
He added on some black pants and a leather coat that exuded his handsome qualities.
In a report from Just Jared, the Starboy singer revealed how much he enjoyed being a part of this campaign.
Yeah, man: The 26-year-old looked comfortable in his coat and shirt for the photo shoot
Staying warm: The collection is selling hoodies for the spring campaign
'I had a great time selecting my Spring Icons at H&M,' he said.
'I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers. Every piece is both effortless and fresh, which is just how menswear should be.'
Andreas Lowenstam, head of H&M's men design team, also spoke up on what it was like working with The Weeknd and what a great gift it turned out to be.
Cozy outside: The Hills singer wore his hoodie and a jacket for the H&M shoot
'He is such a great guy, a total gentleman who is really friendly, just an absolute pleasure,' Andreas said about The Weeknd.
Upon collaborating with the singer, there was a little skepticism on how it would go, but it turned out to be something incredible.
'I was really nervous when we started to show the collection, but after having gone through everything, Abel turned to us and said, "You really nailed it, this is what I hoped from collaboration with you guys."'
Positive energy: The Weeknd said he 'loves' the mix of urban pieces.'
The Weeknd looked pretty warm in his hoodie with XO's written all around it.
He displayed confident energy as he stood outside for more photos in his sweatshirts and white pants.
This accessory can also be worn as a jacket instead of a hoodie.
New styles: The Springs Icons line will sell jackets in different colors
Great matierial: Sweaters, trenchcoats and pants are all in the mix
So many choices: H&M will sell amazing jackets, hoodies and coats to stay comfortable
The brand has a number of different items for men, including jackets in assorted colors.
There are also long trenchcoats with sashes that are perfect for any gentleman looking to show off his fashion choices.
This collection will be available in H&M stores and online on March 2.
Piano girl: The Weeknd has been dating Selena Gomez who posted this picture to her Instagram page on Thursday
Meanwhile, The Weeknd has been dating pop star Selena Gomez and things seem to be blossoming between them.
According to HollywoodLife, the Good For You singer is feeling much better following her lupus ever since she and her beau started seeing each other.
'Selena's health has been improving significantly since began dating Abel,' a source said. 'His affection has come at the right time in her life.'
On Friday the star shared new music on Instagram.
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