A glam war! Kanye West 'filed legal documents for his own line of makeup' that will compete with sister-in-law Kylie Jenner's Lip Kits
Kanye West already has a singing career and has taken on fashion with his Yeezy line.
Now the husband of reality star Kim Kardashian is branching out with a beauty line.
According to a Thursday report from TMZ, the Paranoid singer has 'filed legal docs declaring his intention to produce DONDA brand makeup, perfumes, lotions and other cosmetics.'
Pretty boy: Kanye West, 39, was seen out in LA as reports emerge he is interested in creating a beauty line, according to a Thursday report from TMZ
Keeping it casual: The Famous singer was seen out on the day of the report wearing a black hooded sweatshirt that he paired with brown and blue jogging pants
The Famous singer was seen out on the day the report hit wearing a black hooded sweatshirt that he paired with brown and blue jogging pants.
He had the hood of his sweatshirt up around his head and looked to be having a serious conversation with his phone to his ear.
The husband of Kim Kardashian was in business mode as he sported the casual gear, including black trainers that he failed to lace up.
His potential makeup line would be named after his mother who passed away in 2007 the day after receiving multiple cosmetic surgeries.
Move over girl: This move could be seen as bringing on competition for Kylie Jenner, 19, who has become a massive success in the family by launching her own makeup line
She's on top right now: Her Lip Kits have made a fortune. In October, Money Nation, a Web site that describes itself as a personal finance resource, estimates that Jenner has made $8.7 million from branded merchandise
This move could be seen as bringing on competition for Kylie Jenner, 19, who has become a massive success in the family by launching her own makeup line.
Her Lip Kits have made a fortune. In October, Money Nation, a Web site that describes itself as a personal finance resource, estimates that Jenner has made $8.7 million from branded merchandise like Lip Kits.
She has even branched out with eye shadow.
His inspiration: West's line will be named Donda, after his mother who passed away in 2007. Here they are pictured just months before her death
But because Kylie is still a teenager, she may be safe in her younger demographic while Kanye aims at a higher age group.
His wife Kim, 36, has also dabbled in the makeup business with Khloe and Kourtney.
They launched Khroma several years ago which then turned into Kardashian Beauty.
She's been there, done that: His wife Kim, 36, has also dabbled in the makeup business with Khloe and Kourtney. They launched Khroma several years ago which then turned into Kardashian Beauty. Pictured mid February in NYC
But the line did not go well.
Hillair Capital Management filed a $180 million lawsuit in Los Angeles in March 2016 accusing the famous sisters of fraud and breach of contract after the company had invested in the line.
Khloe, Kourtney and Kim allegedly did not properly promote a makeup line bearing their name.
Another Kanye-styled look: Kim last seen on Wednesday in LA
Hillair claims it put up millions of dollars in July 2014 to help the sisters salvage the struggling beauty line after former distributor Boldface went under amidst legal and financial troubles.
Meanwhile, Kim is working on a new fragrance line, which she discussed on last season of Keeping Up With The Kardashians.
TMZ also claimed on Thursday that Kanye wants to be the 'new Martha Stewart' because he is creating a 'lifestyle brand that includes credit cards, cars, wallpaper screens, furnishings, video games, amusement parks, hotels, fitness centers and healthy fast food.'
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