What Marketers Are Talking About - February 2017Feb 22, 2017
ARTICLE Top paper offers deep dive into customer experience Arne De Keyser, Katherine Lemon, Philipp Klaus, and Timothy Keiningham earned…
Most-downloaded Paper Offers Framework to Understand and Manage Customer ExperienceFeb 10, 2017
"A Framework for Understanding and Managing the Customer Experience" by Arne De Keyser, Katherine Lemon, Philipp Klaus, and Timothy Keiningham earned the 2016 MSI Top Download Award as the MSI working paper most downloaded by marketers and academics in its first year of publication.
In Memoriam: Katherine E. JoczFeb 08, 2017
In Memoriam: Katherine E. Jocz, Former MSI Research Director
What Marketers Are Talking About - January 2017Jan 31, 2017
READING LIST What should marketers read? Our annual list from MSI’s Academic Trustees. MORE >> …
Marketing in the Real-Time FutureJan 25, 2017
Uncertainty was in the air on November 10, 2016, when marketing executives and academics came together for MSI’s Board of Trustees Meeting in San Francisco. How can marketers prosper, and prepare for what(ever) lies ahead?