Nestle in talks on Kit Kat Fairtrade certification
Britain’s best-selling chocolate bar, Kit Kat, could secure ethical certification if talks between Nestle and Fairtrade succeed.
Putting its blue and green logo on the famous red Kit Kat wrapper would be a big coup for Fairtrade, which earlier this year certified Cadbury's Dairy Milk.
Kit Kat, whose sales jumped nearly 20 per cent this year when it ran an advertising campaign featuring Girls Aloud, would be the biggest single Fairtrade-certified brand. It would boost the image of Kit Kat's parent, Nestle, which has been criticised over its ethical standards.
Ethical makeover: Nestle looks to add the Fairtrade logo to Kit Kat wrappers
Last month, the Swiss foods giant announced a £275 million plan to provide 38 million disease-resistant cocoa plants to Third World farmers over ten years.
A spokeswoman for Nestle would only confirm that discussions had taken place with Fairtrade.
Cadbury used its own cocoa plan to gain Fairtrade certification and positive publicity.