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Fans go wild on Twitter as Ed Sheeran's VERY dirty-sounding hashtag #sheeranalbumparty surfaces... years after Susan Boyle's epic PR blunder

Published: 10:42 EDT, 15 March 2017 | Updated: 12:57 EDT, 15 March 2017

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Much hilarity was caused back in 2012 when a PR stunt for Susan Boyle's new album backfired, when 'Susan's album party' was promoted on Twitter with the hashtag '#susanalbumparty'.

And Ed Sheeran has amusingly relaunched the dirty-sounding social media hashtag, joking to pal James Blunt that they should host '#analbumparty' together.

The 26-year-old singer then started trending on Twitter on Wednesday after a prank by Radio One DJ Greg James went viral.

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Awkward: Ed Sheeran began trending on Twitter on Wednesday after a prank by Radio One DJ Greg James went viral

Ed kicked things off by tweeting earlier this month: '@JamesBlunt lets celebrate our albums coming out this month with an album party ! #analbumparty'.

But it was Greg's tweet which really caused a social media stir when he joked on Wednesday morning: 'In honour of #Susanalbumparty, we're having an impromptu #Sheeranalbumparty. Gonna listen to some of Ed's album #LOLathon'.

The hashtag soon took on a life of its own, with countless fans jumping on the bandwagon as they revelled over how dirty it sounded.

Awkward: Much hilarity was caused back in 2012 when a PR stunt for Susan Boyle's new album backfired, when 'Susan's album party' was promoted on Twitter with the hashtag '#susanalbumparty'

One fan posted: 'Seeing #sheeranalbumparty trending is making me smile. I know it's Sheeran Album Party but I can't help seeing Sheer Anal Bum Party. LOL'.

'Oh God, the Sheeran Album Party hashtag. Who came up with that? Sheer Anal Bum Party? STOP IT NOW GET A NEW HASHTAG OH GOD', another tweeted.

A third joked: 'So, is it a Sheeran Album Party, or a Sheer A*al Bum Party? Asking for a friend... #sheeranalbumparty'.

Social media sensation: The hashtag soon took on a life of its own, with countless fans jumping on the bandwagon as they revelled over how dirty it sounded

Taking it seriously: Some fans believed the hashtag was an unfortunate mistake

Cringe: The Britain's Got Talent favourite previously hit the headlines when Twitter users read the '#susanalbumparty' hashtag wrong

Great success: Several social media users were quick to draw the link between Ed's tongue-in-cheek comment and the original SuBo saga

And of course, several social media users were quick to draw the link between Ed's tongue-in-cheek comment and the original SuBo saga.

The Britain's Got Talent sensation famously hit the headlines when Twitter users read the '#susanalbumparty' hashtag wrong.

One fan tweeted: 'Ed Sheeran now having an anal bum party after the success of Susan Boyle's anal bum party. #sheeranalbumparty'.

The offending tweet: Radio One DJ Greg's joke for Radio One's LOLathon went viral

My hero: The Galway Girl hitmaker was pretty pleased with the results

Radio host Greg has since taken to Twitter to reveal how proud he is of causing the hashtag to trend.

'Waking up to the various confused responses to #Sheeranalbumparty makes me very happy. We came up with at 3am on air today btw for #LOLathon.'

'Not sure I've ever been so proud. Sorry @edsheeran, he posted.

Ed retorted: '@gregjames no worries, i tried to trend it with @JamesBlunt a week ago to no avail, you are my hero'.

Cheeky: Ed kicked things off by tweeting earlier this month: '@JamesBlunt lets celebrate our albums coming out this month with an album party ! #analbumparty'