Holly's Willough-booby prizes! This Morning presenter collects a hat-TRIC of awards as she leads the winners
She was made TV Personality Of The Year - so it's little surprise that Holly Willoughby was the one having all the fun at Tuesday afternoon's TRIC awards.
Celebrating not just one but three gongs, This Morning favourite Holly collected a 'hat-TRIC' as the biggest winner of the daytime do in London.
Celebrity Juice's Holly - affectionately nicknamed Holly Willoughbooby - clutched the silver awards to her chest as the stars piled into the winner's room at the Grosvenor House venue.
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Big winner: Holly Willoughby showed her glee as she collected not just one but three gongs at Tuesday afternoon's TRIC Awards in London
The Television and Radio Industries Club Awards celebrate the best of the industry from the screen to the airwaves.
Ant & Dec and Keith Lemon proved to be no competition for Holly, whose personality really shone through on Tuesday to help her scoop the Television Personality Award.
On the day, she also collected the Daytime Programme gong as host of This Morning and Satellite Digital Programme for her panelist part on Celebrity Juice.
Plenty of 'lols': She joked with her three awards, struggling to balance them
Proud: Holly was clutching her TV Personality of the Year Award, proudly
Three: Giddy Holly held her gongs proudly on Instagram after a very successful day
Two: She kept her fans up to date via Instagram, after collecting a second
One: Holly was pleased with her first, but went on to win two more later
Speaking to BANG Showbiz at the ceremony, Holly said: 'What was really nice was that we were sat at different tables because I was sitting on the This Morning table and I could see Keith across the crowded room looking around for me.'
Speaking about his excitement at winning, Keith added: 'It's unbelievable, I feel like a kid on a log flume! I got waves in my belly. I love a log flume. It's nice to win an award though. But then again, it's nice to win your bronze swimming award!'
Giddy Holly kept fans up to date with her accolades via Instagram, announcing each one around 20 minutes apart.
'Oh my gosh I won!!!! #tric thank you!' she wrote, with a picture of the silver trophy before updating it with: 'Oh me oh my!!!!! 2!!!!! #tric'
TRIC AWARDS - WINNERS
Britain's Got Talent
Strictly Come Dancing- WINNER
Kym Marsh - WINNER
Planet Earth II - WINNER
The Real Marigold Hotel
DIGITAL RADIO PROGRAMME
Heart Breakfast - Jamie Theakston & Emma Bunton - WINNER
Vodafone Big Top 40
Christian O'Connell Breakfast Show
Jeff Stelling - WINNER
Evan Davis - WINNER
Ant & Dec
Holly Willoughby - WINNER
Celebrity Juice - WINNER
Made In Chelsea
HD DRAMA PROGRAMME
Poldark - WINNER
This Morning - WINNER
Death In Paradise - WINNER
The Night Manager
TV SOAP OF THE YEAR
EastEnders - WINNER
Have I Got News For You
Saturday Night Takeaway - WINNER
ORIGINAL OTT STREAMED
The Crown - WINNER
House Of Cards
HD SPORTS PROGRAMME
A League Of Their Own
Match Of The Day - WINNER
The Last Leg
Emma Bunton - WINNER
Carol Kirkwood - WINNER
TRIC SPECIAL AWARD
June Brown - WINNER
Excited; Holly looked gorgeous on the day, standing out in black and white
With his Willoughby-booby: Celebrating the gong for Celebrity Juice, Holly joined presenter Leigh Francis
Finally, the giddy presenter shared her third awards picture and said: 'What a day... hat-tric(k)'
Of course, she wasn't the only one accepting awards that afternoon, when a star-studded guest list descended on the event.
On the radio side of things, bubbly former Spice Girl Emma Bunton was there to accept the Digital Radio Programme Award.
The mum-of-two shares the Heart breakfast show with long-serving radio personality Jamie Theakston.
Winner: On the radio side of things, Emma Bunton accepted the Digital Radio Programme Award for her Heart show with Jamie Theakston
There was elation for the cast of EastEnders when they beat out competitors Emmerdale and Coronation Street to win Best TV Soap.
And while BBC One favourites including Barbara Windsor, Adam Woodyat and June Brown were there to pick up the prize, none were able to walk away with the Soap Personality Award.
That honour this year went to Kym Marsh for her role as Michelle Connor in Coronation Street.
Winners: The cast of EastEnders were there to see the show take Best TV Soap
Accepting the prize: (From left) Barbara Windsor, Adam Woodyat and June Brow were there to pick up the gong
Taking the prize: The Soap Personality Award went to Kym Marsh from Coronation Street, instead
Away from drama and into reality, this year's stars of Strictly Come Dancing were pleased to accept the Reality Programme award.
While in the world of sport, Ian Wright and Alan Shearer represented HD Sports Programme winners Match Of The Day.
Meanwhile, unlikely duo Stephen Mulhern and Eamonn Holmes pretended to be the new Ant & Dec when the collected the Entertainment Programme prize on behalf of Saturday Night Takeaway.
Predictably, Saturday Night Takeaway had the edge over Gogglebox and Have I Got News For You.
Dancing to victory: On the Reality Programme front, this year's Strictly stars were pleased to see it win
Sports stars: Ian Wright (left) and Alan Shearer (right) collected for HD Sports Programme winners Match Of The Day
Winner, winner: Evan Davis posed with the prize for News Presenter/Reporter
Celebrating: Stephen Mulhern (left) and Eamonn Holmes (right) pretended to be the new Ant & Dec when the collected the Entertainment Programme prize on behalf of Saturday Night Takeaway
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