Holly's Willough-booby prizes! This Morning presenter collects a hat-TRIC of awards as she leads the winners

She was made TV Personality Of The Year - so it's little surprise that Holly Willoughby was the one having all the fun at Tuesday afternoon's TRIC awards.

Celebrating not just one but three gongs, This Morning favourite Holly collected a 'hat-TRIC' as the biggest winner of the daytime do in London.

Celebrity Juice's Holly - affectionately nicknamed Holly Willoughbooby - clutched the silver awards to her chest as the stars piled into the winner's room at the Grosvenor House venue.

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Big winner: Holly Willoughby showed her glee as she collected not just one but three gongs at Tuesday afternoon's TRIC Awards in London

Big winner: Holly Willoughby showed her glee as she collected not just one but three gongs at Tuesday afternoon's TRIC Awards in London

The Television and Radio Industries Club Awards celebrate the best of the industry from the screen to the airwaves.

Ant & Dec and Keith Lemon proved to be no competition for Holly, whose personality really shone through on Tuesday to help her scoop the Television Personality Award.

On the day, she also collected the Daytime Programme gong as host of This Morning and Satellite Digital Programme for her panelist part on Celebrity Juice.

Plenty of 'lols': She joked with her three awards, struggling to balance them

Plenty of 'lols': She joked with her three awards, struggling to balance them

Proud: Holly was clutching her TV Personality of the Year Award, proudly

Proud: Holly was clutching her TV Personality of the Year Award, proudly

Three: Giddy Holly held her gongs proudly on Instagram after a very successful day

Three: Giddy Holly held her gongs proudly on Instagram after a very successful day

Two: She kept her fans up to date via Instagram, after collecting a second

Two: She kept her fans up to date via Instagram, after collecting a second

One: Holly was pleased with her first, but went on to win two more later

One: Holly was pleased with her first, but went on to win two more later

Speaking to BANG Showbiz at the ceremony, Holly said: 'What was really nice was that we were sat at different tables because I was sitting on the This Morning table and I could see Keith across the crowded room looking around for me.'

Speaking about his excitement at winning, Keith added: 'It's unbelievable, I feel like a kid on a log flume! I got waves in my belly. I love a log flume. It's nice to win an award though. But then again, it's nice to win your bronze swimming award!' 

Giddy Holly kept fans up to date with her accolades via Instagram, announcing each one around 20 minutes apart.

'Oh my gosh I won!!!! #tric thank you!' she wrote, with a picture of the silver trophy before updating it with: 'Oh me oh my!!!!! 2!!!!! #tric'  

TRIC AWARDS - WINNERS 

 REALITY PROGRAMME 

Britain's Got Talent

Strictly Come Dancing- WINNER

X Factor 

SOAP PERSONALITY 

June Brown 

Kym Marsh - WINNER 

Tina O'Brien 

FACTUAL PROGRAMME 

DIY SOS 

Planet Earth II - WINNER

The Real Marigold Hotel 

DIGITAL RADIO PROGRAMME 

Heart Breakfast - Jamie Theakston & Emma Bunton  - WINNER

Vodafone Big Top 40

Christian O'Connell Breakfast Show 

SPORTS PRESENTER  

Jeff Stelling - WINNER

Gaby Logan 

Sue Barker 

NEWS PRESENTER/REPORTER 

Evan Davis - WINNER

Jeremy Thompson

Victoria Derbyshire 

TV PERSONALITY 

Ant & Dec

Holly Willoughby - WINNER

Keith Lemon 

SATELLITE/DIGITAL PROGRAMME 

Celebrity Juice - WINNER

Made In Chelsea

TOWIE 

HD DRAMA PROGRAMME 

Cold Feet

Poldark - WINNER

Vera 

 DAYTIME PROGRAMME 

BBC Breakfast 

Sunday Brunch 

This Morning - WINNER

CRIME PROGRAMME 

Death In Paradise  - WINNER

Happy Valley 

The Night Manager

TV SOAP OF THE YEAR 

Coronation Street

EastEnders - WINNER

Emmerdale 

ENTERTAINMENT PROGRAMME 

Gogglebox 

Have I Got News For You 

Saturday Night Takeaway - WINNER

ORIGINAL OTT STREAMED 

Grand Tour 

The Crown - WINNER

House Of Cards 

HD SPORTS PROGRAMME 

A League Of Their Own 

Match Of The Day - WINNER

The Last Leg  

RADIO PRESENTER 

Dave Berry 

 Simon Mayo  

Emma Bunton - WINNER 

WEATHER PRESENTER 

Carol Kirkwood - WINNER

Laura Tobin 

Nazaneen Ghaffar  

TRIC SPECIAL AWARD 

June Brown - WINNER

Excited; Holly looked gorgeous on the day, standing out in black and white

Excited; Holly looked gorgeous on the day, standing out in black and white

With his Willoughby-booby: Celebrating the gong for Celebrity Juice, Holly joined presenter Leigh Francis

With his Willoughby-booby: Celebrating the gong for Celebrity Juice, Holly joined presenter Leigh Francis

Finally, the giddy presenter shared her third awards picture and said: 'What a day... hat-tric(k)'

Of course, she wasn't the only one accepting awards that afternoon, when a star-studded guest list descended on the event. 

On the radio side of things, bubbly former Spice Girl Emma Bunton was there to accept the Digital Radio Programme Award. 

The mum-of-two shares the Heart breakfast show with long-serving radio personality Jamie Theakston. 

Winner: On the radio side of things, Emma Bunton accepted the Digital Radio Programme Award for her Heart show with Jamie Theakston

Winner: On the radio side of things, Emma Bunton accepted the Digital Radio Programme Award for her Heart show with Jamie Theakston

There was elation for the cast of EastEnders when they beat out competitors Emmerdale and Coronation Street to win Best TV Soap.

And while BBC One favourites including Barbara Windsor, Adam Woodyat and June Brown were there to pick up the prize, none were able to walk away with the Soap Personality Award. 

That honour this year went to Kym Marsh for her role as Michelle Connor in Coronation Street.

Winners: The cast of EastEnders were there to see the show take Best TV Soap

Winners: The cast of EastEnders were there to see the show take Best TV Soap

Accepting the prize: (From left) Barbara Windsor, Adam Woodyat and June Brow were there to pick up the gong

Accepting the prize: (From left) Barbara Windsor, Adam Woodyat and June Brow were there to pick up the gong

Taking the prize: The Soap Personality Award went to Kym Marsh from Coronation Street, instead

Taking the prize: The Soap Personality Award went to Kym Marsh from Coronation Street, instead

Away from drama and into reality, this year's stars of Strictly Come Dancing were pleased to accept the Reality Programme award.

While in the world of sport, Ian Wright and Alan Shearer represented HD Sports Programme winners Match Of The Day. 

Meanwhile, unlikely duo Stephen Mulhern and Eamonn Holmes pretended to be the new Ant & Dec when the collected the Entertainment Programme prize on behalf of Saturday Night Takeaway.

Predictably, Saturday Night Takeaway had the edge over Gogglebox and Have I Got News For You. 

Dancing to victory: On the Reality Programme front, this year's Strictly stars were pleased to see it win

Dancing to victory: On the Reality Programme front, this year's Strictly stars were pleased to see it win

Sports stars: Ian Wright (left) and Alan Shearer (right) collected for HD Sports Programme winners Match Of The Day

Sports stars: Ian Wright (left) and Alan Shearer (right) collected for HD Sports Programme winners Match Of The Day

Winner, winner: Evan Davis posed with the prize for News Presenter/Reporter

Winner, winner: Evan Davis posed with the prize for News Presenter/Reporter

Celebrating: Stephen Mulhern (left) and Eamonn Holmes (right) pretended to be the new Ant & Dec when the collected the Entertainment Programme prize on behalf of Saturday Night Takeaway

Celebrating: Stephen Mulhern (left) and Eamonn Holmes (right) pretended to be the new Ant & Dec when the collected the Entertainment Programme prize on behalf of Saturday Night Takeaway

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