'Confidence is contagious!' Plus-size model Denise Bidot proudly puts her stretch marks on show as she leads full-figured line-up for Target's new unretouched swimwear campaign

  • The new ads star plus-size model Denise Bidot, Miss Teen USA Kamie Crawford, skateboarder Lizzie Armanto, and dancer Megan Batoon
  • The unetrouched ads reveal a bit of cellulite 

By Carly Stern For Dailymail.com

Published: 18:18 EDT, 17 March 2017 | Updated: 18:25 EDT, 17 March 2017

Target is the latest retailer to make a public move away from Photoshopping, spotlighting models with visible cellulite in its newest swimwear campaign.

Plus-size model Denise Bidot, 30, former Miss Teen USA Kamie Crawford, 24, professional skateboarder Lizzie Armanto, 24, and dancer and YouTube star Megan Batoon, 25, all star in the new unretouched ads, which promise that the latest swimwear collection are designed to make everyone feel good.

'Target shows women of all shapes, sizes and colors looking beautiful and confident in themselves and their swimsuits and that resonates with women everywhere,' Kamie said on the store's website.

Natural! Target's new swimwear campaign spotlights models without retouching them, and sees curvy star Denise Bidot showing her stretch marks off in an ad image

Natural! Target's new swimwear campaign spotlights models without retouching them, and sees curvy star Denise Bidot showing her stretch marks off in an ad image

Star: Plus-size model Denise Bidot stars, confidently showing off her figure
Star: Plus-size model Denise Bidot stars, confidently showing off her figure

Star: Denise is open about celebrating her natural body and has appeared in several other un-edited campaigns in the past, including one for Cacique (left) 

Regular: Denise has also posed for Lane Bryant and Good American

Regular: Denise has also posed for Lane Bryant and Good American

The ads picture the women in one-pieces, two-pieces, and cut-out monokinis, happily enjoying the sun and looking comfortable in their bodies.

Denise — who has also posed for Lane Bryant and Good American — gives the peace sign as she models a sporty green two-piece, bucking the idea that women with curves should cover up.

'I feel most confident in a two-piece suit with a high waist bottom and a top that fits just right,' she said. 'When you're a curvy girl it can be hard to find a suit that fits perfectly in all the right places, but Target definitely has accomplished that with their swimwear. 

'Once you find that perfect suit that fits just right it will give you that extra boost of confidence that will make your pool or beach day even better.'

Her go-to: Denise, who enlisted photographer Michaela Dalzell to help her shoot some of her favorite swimwear designs, said she feels most confident in a two-piece

Her go-to: Denise, who enlisted photographer Michaela Dalzell to help her shoot some of her favorite swimwear designs, said she feels most confident in a two-piece

Shopping: 'When you're a curvy girl it can be hard to find a suit that fits perfectly in all the right places,' she admitted

Shopping: 'When you're a curvy girl it can be hard to find a suit that fits perfectly in all the right places,' she admitted

Sexy! 'Once you find that perfect suit that fits just right it will give you that extra boost of confidence that will make your pool or beach day even better,' she said

Sexy! 'Once you find that perfect suit that fits just right it will give you that extra boost of confidence that will make your pool or beach day even better,' she said

Kamie also rocks a bikini, picking a high-waisted pink printed number with string details.

'I love bikinis with high waist bottoms because I love where it hits on my waist and makes it look smaller, while still accentuating my hips. I feel the most confident in my bikini when the fit is perfect, no matter what the style!' she said.

Lizzie also plays up her sporty side, wearing her bikini top with pants like a sports bra.

'My favorite type of swimsuits are halter tops with bikini bottoms, and one pieces. Even when I'm going to the beach to hang out, I end up being pretty active and it feels better to have a suit on that I know is going to be secure,' she said. 

Growing fame: Denise has also posed alongside model-of-the-moment Iskra Lawrence in the past, another body positivity advocate

Growing fame: Denise has also posed alongside model-of-the-moment Iskra Lawrence in the past, another body positivity advocate

Megan was the only model of the group to pick a one-piece, though it shows plenty of skin with flattering side cut-outs.

'You're bearing the most amount of skin in public when you're in a swimsuit, so it's important that it helps you feel confident so you can be completely yourself and enjoy every part of summer without the burden of insecurities,' she said.

'I love a good one-piece or a high waist bikini. I feel like they are timeless, classy and I can eat a full watermelon without the fear of looking bloated. I call that a win-win-win.'

Comments 112

Share what you think

  View all

The comments below have not been moderated.

  View all

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

We are no longer accepting comments on this article.