Fashion brand committed to body positivity comes under fire on social media for using SIZE 2 models to sell plus-size clothing

Fashion Nova were called out online by plus-size model Tabria Majors for not properly representing plus women on their website
Her post went viral, and causing many to declare a boycott on the brand
Celebrities including Kylie Jenner, Khloé Kardashian and Blac Chyna have previously championed the brand

Published: 21:54 BST, 2 April 2017 | Updated: 22:29 BST, 2 April 2017

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A clothing brand known for promoting body positivity is being blasted online for hiring distinctly less-than-plus-size models to sell their plus-size clothing.

Fashion Nova have received plenty of praise recently for their curve-friendly fashions, with celebrities including Kylie Jenner, Khloé Kardashian and Blac Chyna being spotted in their wares.

But the California-based company has come under fire after plus-size model Tabria Majors took to social media to blast the brand for using thin models for showing their plus-size items online.

Plus? Clothing brand Fashion Nova are under fire for using thin models to sell their plus-size fashions, despite claiming to be inclusive

Spreading the word: Plus-size model Tabria Majors called out the brand on Instagram, asking 'why do you use size 2 models to represent your plus size line?'

'@FashionNovaCurve, why do you use size 2 models to represent your plus size line? #questionsthatneedanswers,' she wrote.

Along with the call-out, Tabria also included a photo of herself showing off her plus-size form in a pair of dark pants.

The post has led to a huge backlash for the brand, with many vowing to boycott their products until they sort out their representation problem.

Certain shapes: While the brand has an Instagram account full of plus-size women, their website seems to feature exclusively tiny-waisted women

A fan: Kylie Jenner is one of the brand's most famous fans, and regularly shows off their wares on her Instagram

While the company's very popular - more than 280,000 followers - Instagram is full of plus-size ladies modeling their wares, the actual website appears to exclusively feature tiny-waisted women.

Tabria's statement has racked up more than 13,000 likes in just six days.

The backlash is directed at the brand's insistence that it is inclusive of all body sizes, as Richard Saghian, founder and CEO of Fashion Nova, recently explained to Essence.

Joining in: Blac Chyna and Amber rose have also been spotted out in Fashion Nova

Another message: The brand claims to be inclusive of all sizes

'Fashion should never be limited to size,' he said. 'We saw a market that was being neglected, and we decided to act on it.

'The Fashion Nova woman is a confident, beautiful, and stylish presence,' he added. 'She is proud of her body and loves to let her personality shine.'

Daily Mail Online have reached out to Fashion Nova for comment.