Get your hands on Kim Kardashian's ample assets! Reality star releases $98 pool float shaped like her BUTT as part of new Kimoji merchandise range

The Kimoji Butt Pool Float appeared this week on the 36-year-old's merchandise website for pre-orders to be delivered in June

Published: 21:44 BST, 5 April 2017 | Updated: 22:02 BST, 5 April 2017

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Those who have long envied Kim Kardashian for her assets can now take one of them home - and float on it in their pool.

As summer approaches, the reality star is making sure her fans have just what they need to make the most out of the hot weather - which apparently includes selling a pool float that looks just like her famous rear end.

The newest line of Kimoji merchandise hit the web on Tuesday, and while there is plenty on offer that will appeal to the Kim-loving masses, there is one product in particular that is causing a stir.

Cool for the summer: Kim Kardashian's Kimoji brand has released a pool float made to look like her famous rear end

Inspired by reality: The 36-year-old reality star is well known for her shapely behind

The Kimoji Butt Pool Float is currently available on the site for pre-order, to be delivered in June, and costs $98 each.

The float itself appears to be a - literally - inflated version of Kim's butt emoji, which features a cartoon version of her rear in a black thong.

Of course, social media users couldn't help but start talking about the strange new addition, with many taking a bit of an issue with the price tag.

'98 dollars for a pool float? Come here sis.. I jus wanna talk,' wrote one user.

Infamous: Each one of the floats modeled after Kim's famous posterior costs $98

Breaking the internet: Social media users immediately went crazy for the new addition to the online store

Not impressed: Plenty of users chided Kim for putting such a hefty price tag on the item

Giving kudos: This user praised Kim and her team 'full of marketing icons' after seeing the new pool float

Another added: 'Kim Kardashian capitalizing on having a fat a** by selling a butt pool float for $98.. priceless.'

One user hailed it as 'a brilliant idea. Right on time for the summer. Just smart af man. Kim's team is full of marketing icons.'

And so far it does indeed seem to be a success, as many seem more than happy to drop the change on the product, with one writing: 'I would really float in the pool on a blow up of Kim's butt!'

Making a splash: Other users couldn't wait to get their hands on one of the butt floats

Come back for more: The new line of Kimoji wares also includes lighters and phone cases

More to go: This baseball cap reading 'I'm on the list' will set fans back $38, while a second pool float reading 'Lit' will cost you the same $98 as the butt version

'I will be in the pool E-VER-Y-DAY if I can get a #KIMOJI float,' said another.

For those looking to show their support for Kim in a slightly more subtle manner, the site also offer a speech bubble-shaped float with the word 'lit' on it.

Also in the shop are lighters and phone cases with the Kim crying emoji, middle finger emoji bandannas and rolling papers as well as ball caps with phrases such as 'I'm on the list.'