Can't afford to pay £1,500 for a dress? Victoria unveils her not-so-Posh range: Pieces costing up to £60 for budget US retailer sell out in hours... but some fans AREN'T impressed

  • The collection for Target is a fraction of the cost of Mrs Beckham's other designs
  • Prices in the 150-piece range at the US retail giant cost between £6 and £60
  •  Some pieces sold out within hours and found themselves up for sale on eBay
  • But while the prices might be attractive it was not enough to convince some

By Tammy Hughes For The Daily Mail

Published: 17:00 EDT, 10 April 2017 | Updated: 03:45 EDT, 11 April 2017

For the woman who manages to flog tank tops at £295 a pop, it marks a significant change of tack.

And yesterday, as Victoria Beckham's new designs for a budget US retailer went on sale, the jury couldn't quite make its mind up whether it was looking at bargain couture... or vulgar toggery.

The collection for Target is a fraction of the cost of Mrs Beckham's other designs. Prices in the latest 150-piece range start at £6 and go up to £60.

Many of the items – which were formally launched earlier this month by models and actresses including Jessica Alba – feature rabbits, lilies and bee designs.

Certainly there was no shortage of takers. Some pieces sold out within hours and found themselves up for sale on eBay at four times their list price. 

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The collection for US retail giant Target is a fraction of the cost of Mrs Beckham's other designs. Prices in the latest 150-piece range start at £6 and go up to £60. Pictured above, Victoria poses with actress Jessica Alba at a launch event for the Target line

The collection for US retail giant Target is a fraction of the cost of Mrs Beckham's other designs. Prices in the latest 150-piece range start at £6 and go up to £60. Pictured above, Victoria poses with actress Jessica Alba at a launch event for the Target line

Reimagine floral prints with Victoria Beckham's collection for Target

$30

Victoria Beckham for Target 'Calla Lily Button Down Top'

Shop the matching trousers below!

Buy now

At long last the wait is over. We've been twiddling our thumbs and biting our nails in anticipation over Victoria Beckham's collaboration for Target.

She follows Missoni, Rodarte, Liberty London, Proenza Schouler and Jason Wu in this venture on the high street with a collection that is just as affordable as it is fashionable.

Victoria Beckham is known for her sense of clean lines, androgyny and artful prints. This two piece suit from the collection is exactly why Victoria Beckham is beloved in the fashion community.

The black blouse features contrast cuffs with a striking Calla Lily flower that runs the length of her shirt. The matching trousers are just as cool-- taking inspiration from track pants in their slouchy silhouette, these satin beauties feature a sporty stripe with the Calla Lily motif.

Click right to shop Victoria's blouse and find her matching bottoms below where we have also rounded up some of our favorite alternatives for you to browse in case you're in the mood for some comparison shopping!

* PRICES MAY NOT BE AS ADVERTISED
...NOW GET ONE LIKE IT FOR LESS
Many of the items  feature rabbits, lilies and bee designs. Kate Mara wore a £35 lace bomber from the line to the launch
Ashley Madek sported a £35 dress with bunny detail on the collar

Many of the items  feature rabbits, lilies and bee designs. Kate Mara (left) wore a £35 lace bomber from the line to the launch, while actress Ashley Madek (right) sported a £35 dress with bunny detail on the collar

Meanwhile Mrs Beckham's website crashed under shopper demand. The range is only available to buy in America so shoppers in the UK flocked to her website as soon as the range went up online. 

But while the prices might be attractive it was not enough to convince some. 

One disgruntled critic wrote on Twitter: 'Am I the only one who thinks that Victoria Beckham's collection for Target is gross? Barf. No, thanks.' 

Ellie Rose added: 'I personally find the Victoria Beckham for Target line unbearably ugly.' Another said the line was disappointing and 'looks and feels cheaply made'.

Mrs Beckham, 42, who became a fashion designer after her solo pop career bombed, said the range was 'designed for women no matter their budget, age or size.'

It is the first time she has designed for children, babies and teenagers but experts were quick to point out that the line for teens was too similar to those for younger children. 

The range is only available to buy in America so shoppers in the UK flocked to her website as soon as the range went up online. Pictured above, actress Camilla Belle wears a £60 gingham outfit to the launch event
Actress Jordana Brewster wears a £40 tulip dress, which old out instantly

The range is only available to buy in America so shoppers in the UK flocked to her website as soon as the range went up online. Pictured above, actress Camilla Belle (left) wears a £60 gingham outfit to the launch event, while actress Jordana Brewster (right) wears a £40 tulip dress, which old out instantly

Some pieces in the Target line (pictured above) sold out within hours and found themselves up for sale on eBay at four times their list price

Some pieces in the Target line (pictured above) sold out within hours and found themselves up for sale on eBay at four times their list price

Stylist and fashion journalist Arabella Greenhill said: 'I think the range for teenagers is too young. I can't imagine my 14-year-old wanting to wear any of it, except maybe the shorts.'

Celebrity stylist Alex Longmore said: 'The only negative is that the children's and adults' clothes were so similar. 

There were clothes that were the same for four-year-olds and 16 year olds. A 16 year old isn't going to want to wear the same dress as a four year old.' 

But she added she thought the range was 'really brilliant' and so 'similar to her high end range it makes you wonder why it is so expensive'.

Mrs Beckham's fashion career has been littered with controversies over the years. Many of her dresses retail at well over £1,500 these days. 

The former Spice Girl was openly criticised by designers Domenico Dolce and Stefano Gabanna in 2014.

Mrs Beckham had served as an ambassador for the Italian fashion house but Gabbana said: 'She's a designer but...for us, she don't make (clothes) the same way like a fashion designer.' 

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