In May, Google announced that ads promoting payday loans that require repayment within 60 days and loans with interest rates above 35 percent would no longer be accepted or displayed starting July 13. Yet many people have noticed that payday…Read More…
Tag: Peter Zmijewski
Almost Immediately, Import Call Upgrade Records Into AdWords to Improve Optimization & Attribution
To help businesses track calls generated from AdWords ads for better attribution and campaign optimization, advertisers will soon be able to import call conversion data into Google AdWords. Currently, advertisers measure the success of click-to-call ads and website phone clicks…Read More…
ADWords Controlled Accounts Find a roll-up With Manager Account Updates
Google has made a couple of updates to manager accounts, which used to be called MCC. Many notifications are now rolled up for managed accounts, and managed accounts can give access to manager accounts. Manager account notifications let you see…Read More…
The Solution to Success in Local SEO
If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be more successful with their clients. Instead of sharing a specific optimization tip or some fleeting shiny object, I…Read More…
Google Starts New Live-Stream Standards on YouTube & Voter Registration Search Tools
Google announced today it would be launching new voter registration search tools this coming Monday, July 18. According to the post on Google’s official blog, searches for [register to vote] and similar queries will deliver a “detailed state-by-state guide” covering…Read More…
Angie’s List is Becoming Free : What this Adjust Means for Your Company
In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their paywall last week. Anyone can now become a member without paying the previous ~$40/year fee, and reviews are…Read More…
Report: With the Latest Objections EU Responding to Google Antitrust Search-Quality Defense
According to a report in The Wall Street Journal, regulators at the European Commission (EC) are preparing a “supplementary statement of objections” in the existing shopping search antitrust matter. The EC filed the original “statement of objections” (formal antitrust charges)…Read More…
Google is Introducing New Airline Price Tracking, Hotel Search Filters, Deal Labels
Google has said that mobile visits to travel sites now represent 40 percent of total travel traffic. Responding to this shift in consumer behavior, Google is introducing a range of new mobile hotel and flight search tools. Mobile users will…Read More…
Google – Yellow Stars is Replaced With Percentage of Positive Rating
Google has long featured star ratings in search ads and organic listings. In a new test, the eye-catching yellow stars and rating number are replaced by a percentage of positive ratings. The desktop search results were sent to Search Engine…Read More…