Pammy-Ooh-la-la! Ms Anderson, 49, turns seductress in bondage-style lingerie ad... as she finally declares her love for Julian Assange

She turns 50 years old in just under three months' time.

Though Pamela Anderson has maintained every inch of her pin-up power, as she proved when she unveiled her latest, age-defying lingerie advert for Coco de Mer.

Pamela's erotic campaign comes as the former Baywatch babe, 49, declared her love for rumoured new suitor Julian Assange. 

Pin-up: Pamela Anderson strips down for an unmissable campaign lingerie campaign for Coco De Mer, shot by photographer Rankin

Set pulses racing like Pamela in lingerie by Coco de Mer

Pamela Anderson looks just as good now as she did back in her Baywatch days. How does she do it?

This time she's ditched her iconic red swimsuit to model some luxe black lace lingerie by Coco De Mer for their latest campaign. And it's certainly got us reaching for our credit cards!

It might look like one piece, but she's actually wearing a bra and matching choker bodysuit here. But if the latter is a little too risqué for you, let's just focus on the bra for a moment. We love the delicate sheer floral lace fabric and corset-style lace up front, plus the underwiring will give your bust a boost. What's not to love? Click (right) to buy it at MATCHESFASHION.

Or check out the best of the rest in our edit below. Valentine's Day might be just a distant memory by now, but we're sure you can find another excuse to treat yourself (or someone else!) to this Agent Provocateur bra...

* PRICES MAY NOT BE AS ADVERTISED

It's little surprise that Pamela is the star of a collection entitled Icons, shot by Rankin and created by his agency, The Full Service.

And Pamela perfectly embodies the key themes of the line - 'eroticism, elegance, playfulness and grace' - posing in patent heels and hosiery with sexy wet hair.

While subtle, the lingerie line also features a bondage aesthetic with Pamela modelling choker necklines and caged bras. 

Model body: Three months before her 50th birthday, Pamela hasn't lost one inch of her sex appeal

Model body: Three months before her 50th birthday, Pamela hasn't lost one inch of her sex appeal

Baywatch babe: The stunning model wears the lingerie's Icons collection

Baywatch babe: The stunning model wears the lingerie's Icons collection

Having posed for Playboy, FHM and Rolling Stone naked - not to mention her own sex tape - the model proves that she's not lost an inch of her sex appeal.

'[Lingerie] doesn't have to be seen by anyone else to feel sexy and feminine,' she told Vogue this week. 'I wear lingerie for me—if anyone else see it, it's a bonus!'

But Pamela unleashes her inner seductress in the same week that she finally spoke out on her admiration for 'romantic' Julian, following months of speculation about their bond.

He's a 'gentleman,' she now says, and one of her favourite people, after developing an unlikely bond with the WikiLeaks founder. 

Sexy: She says that lingerie doesn't have to been seen by any one, to feel sexy

Sexy: She says that lingerie doesn't have to been seen by any one, to feel sexy

On her blog this week, she wrote: 'My relationship with Julian - it's no secret.

'He is one of my favourite people and he might be the most famous, most politicised refugee of our time.

'Famous for being persecuted is not a position of power but a position of vulnerability. I am concerned.

'Julian is a human being who is extremely empathetic and cares deeply about the world. And because of his work he has made some powerful enemies in a few countries, America especially, by exposing them.'

Not aged a day: Pamela (right, with Nicole Eggert) could have stepped straight off the Baywatch set, from the Eighties

Not aged a day: Pamela (right, with Nicole Eggert) could have stepped straight off the Baywatch set, from the Eighties

Declaring her love: The blonde bombshell this week declared her love for Julian Assange

Declaring her love: The blonde bombshell this week declared her love for Julian Assange

Bringing baked goods: Pamela has been making regular visits to the Ecuadorian Embassy to see 'boyfriend' Julian Assange (here in February)

Bringing baked goods: Pamela has been making regular visits to the Ecuadorian Embassy to see 'boyfriend' Julian Assange (here in February)

She added to People magazine: 'Julian is one of my favorite people. He's a gentleman, he is extremely smart, resilient.

'Julian is trying to free the world by educating it. It is a romantic struggle — I love him for this.'

Julian has been living under political asylum for almost five years at London's Ecuadorian Embassy, but Pamela has been making regular visits - at least once a month since October 2016 - even occasionally bringing baked goods.

He's romantic: The stunning blonde has visited at least once a month

He's romantic: The stunning blonde has visited at least once a month

The man in her life: The WikiLeaks founder has been living under political asylum for almost five years

The man in her life: The WikiLeaks founder has been living under political asylum for almost five years

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