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Kim Kardashian reveals VERY pricey new kids line and boasts Kanye drew the logo… but rapper mysteriously deletes social media on day it goes on sale

Published: 16:05 EDT, 5 May 2017 | Updated: 13:38 EDT, 7 May 2017

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Kim Kardashian and Kanye West unveiled their new kids clothing line on Friday.

And though the reality star boasted that her rapper husband handdrew the logo, it seems as if he has decided to take a break from social media.

The 39-year-old Famous hitmaker deleted both his Twitter and Instagram on Friday which happened to be the same day as the highly-anticipated Calabasas range drop on TheKidsSupply.com.

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New venture: Kim Kardashian and Kanye West unveiled their new kids' clothing line on Friday

Cool kids: The logo of the new range was also unveiled on the same day

Proud: the 36-year-old reality star boasted that Kanye had handdrawn the logo

Kim, 36, even bragged about Kanye's efforts for the branding of the pricey new line as she wrote: 'Kanye hand drew our KIDS logo.'

The logo is comprised of the silhouettes of human beings in order to spell out 'KIDS'.

No reason was given for Kanye's absence on social media but both a Twitter and Instagram for their new endeavor into children's clothing was launched.

The priciest piece of the entire kids collection is a reversible silk souvenir bomber jacket which retails for $240.

What happened? The 39-year-old mysteriously deleted both his Instagram and Twitter

Wow factor: The 16-piece range was not your average children's line

Representing: Kim was quite active on social media pushing the new line as she even shared this cute photo of daughter North modelling a silk bomber jacket from the collection

Dark side: She also shared videos on Snapchat of the range, like the Calabasas Trackpant

Simplicity is key: A few logo shirts could be seen

On-trend: Obviously dad hats had to be included as part of the line

Capturing attention: There were a few patterned pieces including camouflage and flames

On one side it has a checked black pattern while on the otherside it features 'Calabasas' embroidered on the back along with a map of the suburban Southern California neighborhood.

There is also a matching black long-sleeve shirt and athletic thermal trouser combination which retails for $105.

It is no discount children's line as a regular white or black t-shirt with a small logo print retails for $28.

Big reveal: At 12pm PST Kim made the announcement that the children's clothes were up for sale

Pretty penny: The priciest piece of the entire kids collection is a reversible silk souvenir bomber jacket which retails for $240

Casual cool: There is also a matching black long-sleeve shirt and athletic thermal trouser combination which retails for $105

Designer: It is no discount children's line as a regular white or black t-shirt with a small logo print retails for $28

Interesting: Perhaps the most perplexing item on the range is a $22 kids' choker necklace which comes in either pink or black

Perhaps the most perplexing item on the range is a $22 kids' choker necklace which comes in either pink or black.

Kim gladly filled the void on social media that Kanye had left as she showed off plenty of the range on Twitter and Snapchat.

Despite the absence things seem to be looking up for the two as according to People on Thursday, the power couple have put a lot of effort to fix their issues.

Full force: Kanye's absence on social media comes as their new company began an active campaign on both Twitter and Instagram

An insider told the weekly that the 38-year-old rapper is doing great and 'couldn't stop talking' about Kim and calling her 'the sweetest thing.'

'Kim and Kanye are in a great place,' a second source told the publication. 'they are just so happy. He’s doing really great.'

Back in November Kanye had been rushed to UCLA Medical Center for exhaustion

This came after he had cancelled 21 dates in the US for concerts as part of his Saint Pablo Tour.

Just the two of us: Kim and husband Kanye West - pictured at the Met Gala last year - are said to be in 'a great place' according to a Thursday report from People

Just the month prior Kim had famously been the victim of an armed robbery in Paris in which the culprits came away with millions of dollars in jewelry.

'They went through a really rough time there for awhile,' a source close to Kanye told People. 'It was really touch and go. She was dealing with the robbery and all that came after, and she felt like he wasn’t there for her. He was going through his issues around the holidays, and he felt like she wasn’t prioritizing him.'

The insider insists that it was Kim who was most willing to fight for their relationship and marriage. They told the weekly: 'She kept saying, ‘If we can get through this, we’ll be stronger than ever.

'They never fell out of love with each other, but it was just one of those times where marriage is hard work, and you have to push through the pain.'