Victoria Beckham models new World AIDS Day charity T-shirt featuring daughter Harper's drawing on Instagram
She is an avid philanthropist, having flown to Africa with her son Brooklyn to support children with AIDS just last month.
And Victoria Beckham has gone one step further in her charity work - using her fashion expertise to raise money for World AIDS Day.
The mother-of-four, 42, has created a set of adult and child T-shirts, featuring cartoon artwork of one of her daughter Harper's drawings, to raise money for UNAIDS and Born Free Africa on the charity day in December.
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Power of a simple T-shirt: Victoria Beckham, 42, has created a set of adult and child T-shirts to raise money for UNAIDS and Born Free Africa on the charity day in December
The former Spice Girl first took to her Instagram page on Thursday to reveal her new project with fans.
In the stunning but simple photo, the star poses against a plain grey background and with minimal, glowing make-up to keep the focus on the standout T-shirt.
Of classic shape and colour, the cotton top features the cartoon image of a woman wearing a red AIDS ribbon, with a bright red heart printed next to it.
Striking: The adult and child set both feature cartoon artwork drawn by her daughter Harper
Doing her bit: Victoria had ventured on her charitable trip to Kenya back in October with her eldest son Brooklyn, 17 (above)
Alongside the garment modelled by Victoria, which is designer for adults, the brunette has also created a co-ordinating one for children - which features the same image but against a pretty red polka dot background.
As a UNAIDS Global Goodwill Ambassador, all profits from the sale of Victoria's T-shirts will go directly to support Born Free Africa in their work to promote the Prevention of Mother to Child Transmission (PMTCT).
Talking of the whole experience, the wife of David Beckham said: 'I have recently returned from Kenya, where, in my role as a UNAIDS Goodwill Ambassador, I helped promote the START FREE, STAY FREE = AIDS FREE initiative.'
Giving back: The star had headed to Africa to promote the Start Free, Stay Free = AIDS Free initiative, which aims to help the Prevention of Mother to Child Transmission
She continued: 'We need to keep HIV & AIDS on the agenda, to lobby governments and health authorities and continue to raise awareness. If we do, then we have a real opportunity to eradicate HIV & AIDS for future generations.'
The exclusive T-shirts will be sold at the Victoria Beckham 36 Dover Street Store in London, as well as online at victoriabeckham.com.
Victoria had ventured on her charitable trip back in October with her eldest son Brooklyn, 17.
A life-changing experience for the youngster, the former beau of Chloe Moretz took to his own Instagram to gush over how a baby he had nursed back to health had subsequently been named after him.
He wrote to his fans: 'Humbled by the most inspiring family running @newlifehomeke - Honoured to meet newborn baby Brooklyn!'
Caring: Victoria, who has been International Goodwill Ambassador for the charity since 2014, is mother to four of her own children with husband David Beckham, 41
Victoria has held the role International Goodwill Ambassador for the charity since 2014.
She said at the time of appointment: 'This is the beginning of an important journey for me. As a woman and a mother I have a responsibility to support other women.'
The project sees Victoria using her fashionable expertise for a better cause, as one of the top designers in the industry.
She first released her eponymous label in 2008 and, after it became a regular on the New York fashion scene, she created a cheaper version for stores in 2011.
The brunette then went on to win Designer Brand of the Year at the British Fashion Awards that year, and has showcased a collection at New York Fashion Week ever since.
Glam girl: The project sees Victoria using her fashionable expertise for a better cause, as one of the top designers in the industry
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