Lovely in lavender: Ashley Graham highlights her fabulous figure in skintight dress as she promotes new memoir

By Dailymail.com Reporter

Published: 22:00 EDT, 10 May 2017 | Updated: 05:05 EDT, 11 May 2017

She's the model of the moment and Ashley Graham is making the most of it.

The plus-sized Sports Illustrated Swimsuit cover girl, 29, is busy touting a memoir and she's stepping out in eye-popping outfits as she does so.

On Wednesday, the brunette shoehorned her fabulous figure into a skintight long-sleeved palelavender dress for a book signing in New Jersey.

Publicity tour: Ashley Graham shoehorned her fuller figure into a skintight long-sleeved pale lavender dress for a book signing in New Jersey as she promotes her new memoir

Publicity tour: Ashley Graham shoehorned her fuller figure into a skintight long-sleeved pale lavender dress for a book signing in New Jersey as she promotes her new memoir

The knee-length number had a narrow turtleneck and it's form-fitting style left little to the imagination about the curves underneath.

She was bare-legged in a pair of simple cream sandal heels.

Ashley accessorized with large silver hoop earrings and wore her long hair loose and sleekly styled falling down her back.

Cheeky! The plus-sized Sports Illustrated Swimsuit cover girl, 29, showed off her very ample curves in the knee-length number that left little to the imagination

Cheeky! The plus-sized Sports Illustrated Swimsuit cover girl, 29, showed off her very ample curves in the knee-length number that left little to the imagination

Pretty: Ashley ringed her brown eyes with kohl liner and added lashings of black mascara. She added a touch of rosy blush and completed the look with dark pink lip color and gloss

Pretty: Ashley ringed her brown eyes with kohl liner and added lashings of black mascara. She added a touch of rosy blush and completed the look with dark pink lip color and gloss

As befits a model, her makeup was flawless.

She ringed her brown eyes with dark kohl liner and added lashings of black mascara.

Her full browns were well defined and she added a touch of rosy blush.

She completed the look with dark pink lip color and gloss.  

Working it: The 29-year-old was in Ridgewood, New Jersey, to sign copies of her book A New Model: What Confidence, Beauty and Power Really Look Like

Working it: The 29-year-old was in Ridgewood, New Jersey, to sign copies of her book A New Model: What Confidence, Beauty and Power Really Look Like

Looker: The model went bare-legged in simple cream sandal heels and accessorized with large silver hoop earrings
Looker: The model went bare-legged in simple cream sandal heels and accessorized with large silver hoop earrings

Looker: The model went bare-legged in simple cream sandal heels and accessorized with large silver hoop earrings

Ashley's memoir is titled A New Model: What Confidence, Beauty and Power Really Look Like.

In it, she details how her family reacted when she brought home to Nebraska her now husband Justin Ervin, an African-American.

She said she was shocked at the way her mother and grandparents responded, revealing in the book: 'I had never seen my loving, hardworking, and wonderful grandma be so hurtful and so racist.'

However, her relatives have since come around and 'love' Justin, she says. 

Ashley met her videographer husband at church in 2009 and the couple were married the following year in 2010. 

Happily married: Ashley met her videographer husband Justin Ervin at church in 2009 and the couple, pictured last summer, tied the knot in 2010

Happily married: Ashley met her videographer husband Justin Ervin at church in 2009 and the couple, pictured last summer, tied the knot in 2010

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